Www.zoff.co.jp/mirror/ Japan Discovers Augmented Reality Virtual Trying on Glasses with Zoff Mirror. Business Ecosystems » Blog Archive » Augmented Reality application: it’s a matter of user profile. The increasing popularity of Augmented Reality apps for smart phone (which means, iPhone and Android: apps for Windows Mobile are still to come) is under the radar of our blog since a (quite) long time and, indeed, we have found that most of the apps available for download are focused on a small number of application fields.
According to a classification developed by Gary Hayes, augmented reality applications can be catalogued in 16 different business (we’d rather write service) models. The chart below is useful to understand which apps are more popular and profitable (or, whith a higher commercial value). We believe that our of these 16 service models, we can pick up four or five main models which could be applied or involved in an AR service concept which a strong relationship with telecommunication and social network capabilities: Location layerEnhanced classifiedPersonalized shopping Recognition and TargetingBlended Brand Share Tags: augmented reality.
How to Get Started with Layar Development. 01Pages Coupons - Layar. The App. App unlocks augmented reality embedded in images. What secrets is Noguchi is hiding?
Remember how the Terminator could just look at something, scan it with his laser eye and call up all its vital data? A new augmented reality app from PR giant Dentsu is bringing us a step closer to having this power on our iPhones. The app, called Scan it (スキャン イット) and available on the iTunes Stores Japan, uses the phone’s camera to scan and recognize images the way that phones up to now have scanned bar codes and QR codes.
Pointing the camera at any image that’s been pre-programmed to be recognized – a photo in a magazine, the cover of a CD, or the label on food packaging — will direct the phone’s browser to the associated website or content. Dentsu has been experimenting this year with several AR applications. Scan it seems to still be a work in progress. But Dentsu is banking on advertisers adding scannable photos and other images onto wrappers and posters and at points of sale. Scan it works on iPhones running iOS 4. Dentsu iButterfly Experiments AR and Location Based Coupon Service. Dentsu Inc., Japan’s largest advertising agency, announced that they started experimental coupon platform iButterfly with free iPhone application.
The application “iButterfly – Coupon Entertainment” can be downloaded for free until the end of March 2010 (requires iPhone 3GS). On the mobile application, user can look through the iPhone app to the town and find butterfly flying around. By shaking iPhone like using butterfly net, user catches the virtual butterfly carries coupons and contents related to the location. During the experimental period, three companies or shop group provide the butterflies. Tokyo Music Map Group – shops offering good back ground music provides discount couponYamada Denki – Japan’s biggest electric store chain will offer coupon at its Ikebukuro branchTokyo Gas – regional gas provider will offer a coupon for free novelty at three showrooms Chou (butterfly in Japanese) is used here in double meaning, with another same sound “Chou” which means “collection book”.
iTunes App Store で見つかる iPhone、iPod touch、iPad 対応 iButterfly - クーポン・エンタテインメント! - Find Great Local Deals with Anca 3D’s Groupon Layer. By Adriane on March 10th 2011 While coupon-clipping is a practice generally reserved for those who still pay for a print newspaper subscription, collective-buying companies like Groupon and Living Social are growing rapidly. Both companies also now have mobile apps that allow you to view and purchase daily deals on-the-go and redeem them digitally (saving time and trees, yay!). Layar developer and Anca 3D co-founder Juan de la Torre (a recent Canadian transplant from Colombia) used Groupon’s open API to create a layer that displays nearby Groupon deals. You can search by keyword (like “restaurant,” for example) and even purchase deals from inside the layer by signing in with your Groupon account information. Currently, the Groupon API is only available in the US and Canada, so the layer is only available in those countries as well.
Hopefully Groupon will get on board and add de la Torre’s AR content to its existing app!