The increasing popularity of Augmented Reality apps for smart phone (which means, iPhone and Android: apps for Windows Mobile are still to come) is under the radar of our blog since a (quite) long time and, indeed, we have found that most of the apps available for download are focused on a small number of application fields. According to a classification developed by Gary Hayes , augmented reality applications can be catalogued in 16 different business (we’d rather write service ) models. The chart below is useful to understand which apps are more popular and profitable (or, whith a higher commercial value). We believe that our of these 16 service models, we can pick up four or five main models which could be applied or involved in an AR service concept which a strong relationship with telecommunication and social network capabilities: Location layer Enhanced classified Personalized shopping Recognition and Targeting Blended Brand
By Chris Cameron on December 20th 2010 Over the last several weeks here on the Layar blog, we profiled three services for generating Layar content, which we call Layar Creation Tools (or LCTs). While other services exist or are in development, we chose to focus on these three – Skaloop , Hoppala Augmentation and BuildAR – because of their availability and accessibility to users of all skill levels. Each LCT is unique and has its benefits to different users, so we decided to make a matrix that shows which features are available on each LCT. As you can see, Hoppala includes most of the features listed, such as layer actions, 3D objects and custom interaction widgets.
By Chris Cameron on March 11th 2011 While Layar has a rapidly expanding community of developers creating engaging mobile experiences, augmented reality is still a young industry trying to find its place. With that, we wanted to make it as easy as possible for new developers to begin building projects in augmented reality. Ivo van Barneveld, manager of the Layar Partner Network , compiled a presentation that lays out step-by-step how to sign up as a Layar developer and begin creating your very own AR content.
By Adriane on March 10th 2011 While coupon-clipping is a practice generally reserved for those who still pay for a print newspaper subscription, collective-buying companies like Groupon and Living Social are growing rapidly. Both companies also now have mobile apps that allow you to view and purchase daily deals on-the-go and redeem them digitally (saving time and trees, yay!). Layar developer and Anca 3D co-founder Juan de la Torre (a recent Canadian transplant from Colombia) used Groupon’s open API to create a layer that displays nearby Groupon deals. You can search by keyword (like “restaurant,” for example) and even purchase deals from inside the layer by signing in with your Groupon account information. Currently, the Groupon API is only available in the US and Canada, so the layer is only available in those countries as well.