Pa. Call to Action Buttons: Examples and Best Practices. Advertisement Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user.
The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now! ")
The great “click here” debate resolved. Should your links include the words “click here” or is this a tacky and redundant waste of Web page space, since everyone knows what to do with a link?
The click here debate has waged for years. But I think it’s less a debate than a misunderstanding, and it’s easy to clear up. Let’s assume that I’m writing an article online and I want to link to my newsletter subscription page.