PPC Help: Negative Keyword Strategy. Everyone needs PPC help, and this series is part of our blog post series to help you improve your paid search campaign in 10 days. Guest Post by Bethany Bey of PPC Hero Negative keywords are an essential part of any PPC account. I mean do you really want to serve your daily deal coupon ads to people searching for the dietary habits of polar bears?
Adding negative keywords to your account will help filter out irrelevant traffic, but if all your doing is running a search query and adding the strange/odd searches to your account, you’re missing out on a lot that negatives have to offer. For the rest of this post, I’m going to pretend I own Pretty Princess Clothing, a store that sells girl’s clothing for babies, toddlers, and kids.
I will use this example to illustrate 5 tips to enhance your negative keyword strategy. 1. Let’s say I’m doing initial keyword research to set up an AdWords account for my store. 2. 3. I would say that the most underutilized match type is the exact match. 4. 5. The Top 20 Most Expensive Keyword Categories in Google AdWords.
On the heels of Google's blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords - what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google's profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google's profits. The results of our research are illustrated in an infographic of the most expensive keywords. (Click the image to enlarge the google adwords keywords infographic.) Table of Contents: The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are: We found that that 97% of Google's revenue comes from advertising on Google sites.
Google CPC: Google's Highest Cost Per Click Keywords The Most Expensive Keywords: Survey Methodology More AdWords PPC Keyword Bid Info. How to Challenge Your PPC Campaigns – Epiphany Solutions Digital Marketing Blog. It’s your agencies job to ensure that your PPC campaigns are structured and running as efficiently as possible, but it’s your job to ensure that your investment is being spent as wisely as possible.
Here’s a check list I’m using to make sure that my clients are getting great value for money from Epiphany and that there are no obvious areas for improvement. Run through the questions below with your PPCer to make sure you are testing all avenues: Are you including the actual search query in the ad itself? It’s what the customer is searching for so they will probably notice it first. It also appears in bold on the SERP so it will stand out and hopefully boost CTR. Is your landing page relevant? Make sure your landing page clearly displays the search query and is relevant to the advert.
Don’t obsess about CTR. Don’t forget that your ultimate goal is to drive conversions, whether that be sales or enquiries. Are you standing out from your competitors? Are you using your brand to full advantage? How do I add, edit, or delete negative keywords? - AdWords Help. Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). When you add terms as negative keywords (available for "Search Network only," "Search Network with Display Select," and "Search & Display Networks" campaigns) or as keyword exclusions (for "Display Network only" campaigns), your ad won't show to people searching for those terms or visiting sites that contain those terms.
With negative keywords, you can: Prevent your ad from showing to people searching for or visiting websites about things you don't offer. Show your ads to people who are more likely to click them. Reduce costs by excluding keywords where you might be spending money but not getting a return. When you select negative keywords, you'll want to choose search terms that are similar to your keywords, but signal that people are looking for a different product.
Example Let's say you're an optometrist who sells glasses. Click Save. Click Create. PPC Marketing: 10 Killer Tips for Better ROI. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it's often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got you down, you are not alone. However, a good ROI makes it all worth while. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a greater ROI and making the whole process more enjoyable and fruitful. 1. Run a Negative Campaign No, the idea is not to openly bash your competitors through ad copy. 2. Why have your ad viewed or, even worse, clicked by someone in Iowa when you only sell insurance in California?
3. With so much competition, you need to differentiate your ad. 4. 5. 6. 7. In addition to geo-targeting, PPC campaigns allow for time targeting. 8. Broad Match vs Phrase Match vs Exact Match. Trada is doing a blog post series on keywords. Last week: Intro to Keywords. Next week: Negative Keywords. Join Trada for an upcoming webinar on Crash Course on Keywords - Weds., Dec. 15 at 11 am MT.
When using keywords in paid search, you can enter keywords in multiple formats to determine exactly how keywords will trigger advertisements. Four formats that can change how you implement keywords are broad match, phrase match, exact match and negative match. We’ll cover negative match next week. 1. Not only will the search engine search for the keyword(s) you’re using but also similar phrases and relevant variations.
Pros: You can drive significantly more traffic to your ads. Cons: Your traffic is less targeted and less likely to convert. Next week we’ll talk about how you can use negative keywords to ensure your keywords are more targeted. 2. Search engines only trigger ads when keywords in your phrase are matched. 3. Search engines only trigger ads when the exact phrase is matched. Making Use of Google Keyword Status Data. Posted by Kearby Chen and Mark Ballard | May 26, 2011 | 1 comment In a paid search program with thousands to hundreds of thousands of terms it is common for an appreciable percentage of keywords to have very low impression volume or to receive no impressions at all.
For these cases it is important to understand whether this is an indication of a remediable problem or if the keyword simply has low search volume. In the AdWords interface, Google provides several pieces of information at the keyword level to help make that determination. Here are a few things to check for and some tactics for fixing the noted issues. “Rarely Shown Due to Low Quality Score” – If you see this status you can dig a little deeper into why Google has given your term a low Quality Score by hovering over the speech bubble in the status column. You will see three Quality Score criteria and a rank of Poor or No problems.
If you have a rank of Poor for any of these, here are a few tactics you can try. When Should You Delete a Low Traffic Keyword? Posted by Kearby Chen | June 13, 2011 | 21 comments Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale. Why Delete Keywords at All? In addition to the engines having finite account size limits, keyword lists, especially in large, mature accounts, can grow to an unwieldy size as new keywords are added throughout the years. This can make it more difficult to quickly enact time-sensitive changes such as promotional copy additions and intraday bid adjustments. Thousands of additional keywords translate into hundreds of additional adgroups and internet and search engine API bandwidth limitations restrict how quickly requests can be transmitted and processed.
This issue is compounded if keywords need to be duplicated in various parts of the account for testing or geotargeting purposes. Summary. The 8 Best Keyword Research Tools for PPC & SEO Keyword Research. Doing great keyword research is like being a fisherman. Reeling in the big profits takes knowledge, a Speedo, and a thermos. Whether you like it or not, keyword research is at the core of pay-per-click marketing and SEO practices. If you aren’t bidding or using the right keywords, short- or long-tail, then you could be selling yourself short on your potential success. And wouldn’t you rather reel in a big whale shark instead of a few sardines? (You can obviously tell I don’t know my fish very well.) See, doing good keyword research is like being a seasoned fisherman, casting his net at the right place, at the right time. By now you should know that the Google AdWords Keyword Tool is no longer available – Google has folded the tool into Keyword Planner, a combination of the old keyword tool and the Traffic Estimator.
In this article, we’ll look at my eight favorite keyword research tools, plus some fancy tricks you can use to get a wooden peg leg up on your competition. To this guy. 1. 8.