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AdWords Management Made Quick and Easy with Automated Rules If you are like many entrepreneurs, you no doubt have a very difficult time finding the time for time-consuming tasks like social media and AdWords management. You’d rather focus on the things you’re good at, like making great products, or even just marketing your business through more traditional means (you know, the stuff you actually understand). Fortunately, for those of you who can’t stand AdWords management and/or can’t afford to hire someone to manage your account for you, Google released a great new feature recently called: “automated rules.” Glad you asked! Automated rules are actions that the AdWords interface carries out based on conditions you set. AdWords Management Made Quick and Easy with Automated Rules
Volkswagen SmileDrive People are spending more and more time in their cars. At the same time, consumers, particularly millennials, are looking for ways to share their experiences and create meaning around everyday occurrences, like their morning commute. Volkswagen's new SmileDrive app gives people an engaging new way to keep track of their drives. Consumers can use the app to record distance traveled, time, and weather and pass that info to friends and family. SmileDrive even unlocks virtual stickers for going on extra-long rides, passing the same car as your own, or driving during a holiday weekend. Think Insights with Google Think Insights with Google
Adwords_FAQ.pdf (application/pdf Object)
The Top 10 Best AdWords Features You're Not Using The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new. The Top 10 Best AdWords Features You're Not Using
Katniss knows how to hit her target. So should PPC marketers. AdWords is a hideous beast of an application, but it has one tremendously simple core principle: The secret to success on AdWords is NOT getting your ads in front of the MOST people, it’s getting your ads in front of the RIGHT people. In fact, AdWords has a feature built into it that’s designed specifically to reward you for showing your ads to fewer people. The Secret Power of the AdWords Search Terms Report The Secret Power of the AdWords Search Terms Report
Conversion events often happen as the result of some action being taken on a page, such as the click of a button or submission of a form, that don't cause a new page to be displayed. These can be tracked in Google Analytics using custom code attached to JavaScript events, like onClick and onSubmit; however, this isn't possible if you want to use AdWords Conversion Tracking because the tracking code is only triggered by a full page view. This issue has recently caused me problems as I wanted to track leads generated via a Drupal contact form, but the contact form module doesn't let you specify any confirmation page to send the user to after they hit the submit button. AdWords Page Event Conversion Tracking AdWords Page Event Conversion Tracking
posted by George Michie | April 18, 2012 | 8 comments As of mid-May, the default behavior of Google’s exact match will be…inexact. Google officially announced this yesterday, but our friend Ryon Prior of WordsGoHere.com saw some notices to this effect in his campaigns last week. I learned today that we’ve actually been Beta testers of this — man, I’m getting farther from the front lines than I like! Exact Match...er...not really Exact Match...er...not really
Understanding Google AdWords Ad Statuses posted by Rachel Schnorr | April 16, 2012 | 1 comment Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!) Eligible ads are actually only serving on Google.com, not any of Google’s search partners across the network. So, be careful your ads are “Eligible” – you are not getting as much traffic as you could! Checking Ad Status in the AdWords UI Understanding Google AdWords Ad Statuses
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