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AdWords Management Made Quick and Easy with Automated Rules. If you are like many entrepreneurs, you no doubt have a very difficult time finding the time for time-consuming tasks like social media and AdWords management.

AdWords Management Made Quick and Easy with Automated Rules

You’d rather focus on the things you’re good at, like making great products, or even just marketing your business through more traditional means (you know, the stuff you actually understand). Fortunately, for those of you who can’t stand AdWords management and/or can’t afford to hire someone to manage your account for you, Google released a great new feature recently called: “automated rules.” Glad you asked!

Automated rules are actions that the AdWords interface carries out based on conditions you set. AdWords Certification Program Help. Think Insights with Google. Adwords_FAQ.pdf (application/pdf Object) The Top 10 Best AdWords Features You're Not Using. The AdWords universe is forever expanding.

The Top 10 Best AdWords Features You're Not Using

Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new. The Secret Power of the AdWords Search Terms Report. Katniss knows how to hit her target.

The Secret Power of the AdWords Search Terms Report

So should PPC marketers. Image by Murray Close via Lionsgate. AdWords is a hideous beast of an application, but it has one tremendously simple core principle: The secret to success on AdWords is NOT getting your ads in front of the MOST people, it’s getting your ads in front of the RIGHT people. AdWords Page Event Conversion Tracking. Conversion events often happen as the result of some action being taken on a page, such as the click of a button or submission of a form, that don't cause a new page to be displayed.

AdWords Page Event Conversion Tracking

These can be tracked in Google Analytics using custom code attached to JavaScript events, like onClick and onSubmit; however, this isn't possible if you want to use AdWords Conversion Tracking because the tracking code is only triggered by a full page view. This issue has recently caused me problems as I wanted to track leads generated via a Drupal contact form, but the contact form module doesn't let you specify any confirmation page to send the user to after they hit the submit button. Exact Match...er...not really. Posted by George Michie | April 18, 2012 | 8 comments As of mid-May, the default behavior of Google’s exact match will be…inexact.

Exact Match...er...not really

Google officially announced this yesterday, but our friend Ryon Prior of WordsGoHere.com saw some notices to this effect in his campaigns last week. I learned today that we’ve actually been Beta testers of this — man, I’m getting farther from the front lines than I like! Understanding Google AdWords Ad Statuses. Posted by Rachel Schnorr | April 16, 2012 | 1 comment Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords?

Understanding Google AdWords Ad Statuses

(Hint: they’re not the same!) Eligible ads are actually only serving on Google.com, not any of Google’s search partners across the network. So, be careful your ads are “Eligible” – you are not getting as much traffic as you could! Checking Ad Status in the AdWords UI.

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