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AdWords Management Made Quick and Easy with Automated Rules. If you are like many entrepreneurs, you no doubt have a very difficult time finding the time for time-consuming tasks like social media and AdWords management.

AdWords Management Made Quick and Easy with Automated Rules

You’d rather focus on the things you’re good at, like making great products, or even just marketing your business through more traditional means (you know, the stuff you actually understand). AdWords Certification Program Help. Think Insights with Google. Adwords_FAQ.pdf (application/pdf Object) The Top 10 Best AdWords Features You're Not Using. The AdWords universe is forever expanding.

The Top 10 Best AdWords Features You're Not Using

Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads. It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new. But what about forgotten and hidden AdWords features that you’ve never thought of?

Here’s an extensive look into the top 10 most underutilized AdWords features and how you can use them to your advantage. 1. Many studies have been produced regarding above- and below-the-fold ad placement, and it’s widely accepted that above-the-fold ad placement allows the best chance for clicks. With all the different devices, screen sizes and resolutions, it’s never safe to bet that your ad will always show above the fold. Why pay for impressions when no one will see your ad? [MORE: See Our Facebook vs. 2. 3. 4. 5. 6. The Secret Power of the AdWords Search Terms Report. Katniss knows how to hit her target.

The Secret Power of the AdWords Search Terms Report

So should PPC marketers. Image by Murray Close via Lionsgate. AdWords is a hideous beast of an application, but it has one tremendously simple core principle: The secret to success on AdWords is NOT getting your ads in front of the MOST people, it’s getting your ads in front of the RIGHT people. In fact, AdWords has a feature built into it that’s designed specifically to reward you for showing your ads to fewer people. The biggest component of Quality Score is Click-Through Rate (CTR) which is the percentage of people that click on your ad after seeing it.

In this post, I’m going to show you a super simple process for increasing your CTR, boosting your Quality Score and lowering your CPC (Cost-Per-Click) by using an AdWords feature most marketers have never even heard of. Ready? AdWords Page Event Conversion Tracking. Conversion events often happen as the result of some action being taken on a page, such as the click of a button or submission of a form, that don't cause a new page to be displayed.

AdWords Page Event Conversion Tracking

These can be tracked in Google Analytics using custom code attached to JavaScript events, like onClick and onSubmit; however, this isn't possible if you want to use AdWords Conversion Tracking because the tracking code is only triggered by a full page view. This issue has recently caused me problems as I wanted to track leads generated via a Drupal contact form, but the contact form module doesn't let you specify any confirmation page to send the user to after they hit the submit button. I found some modules for redirecting the user after sending a message, but they hadn't been upgraded to work with Drupal 7. This left me with three choices: build my own module, upgrade the existing redirect module, or modify the AdWords tracking code to fire in response to a JavaScript onClick or onSubmit event. Results. Exact really. Posted by George Michie | April 18, 2012 | 8 comments As of mid-May, the default behavior of Google’s exact match will be…inexact.

Exact really

Google officially announced this yesterday, but our friend Ryon Prior of saw some notices to this effect in his campaigns last week. I learned today that we’ve actually been Beta testers of this — man, I’m getting farther from the front lines than I like! This announcement set off a firestorm on SEL, but I think the reaction of some commentators is a wee bit too dramatic.

In my view this is to some extent “dumbing down” the tools to make them easier to use. For advanced practitioners this is just another match type to use. As Mia Brennan, RKG’s Director of Testing and Analytics pointed out: we now have to figure out a strategy for dealing with in effect 7 match types: exact, near exact, phrase, near phrase, broad match modifier, broad match, and Dynamic Search ads.

We’ll have more follow up down the road. Understanding Google AdWords Ad Statuses. Posted by Rachel Schnorr | April 16, 2012 | 1 comment Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords?

Understanding Google AdWords Ad Statuses

(Hint: they’re not the same!) Eligible ads are actually only serving on, not any of Google’s search partners across the network.

Quality Score