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How Much Does Social Media Cost Companies in 2012? UPDATE: If you would like to see the newest version of my Social Media Marketing Rate Sheet, please Click Here.

How Much Does Social Media Cost Companies in 2012?

Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services. As you might expect, that post was insanely popular, so I followed it up with How Much Does Social Media Cost Companies in 2011 last year, and now this year those prices are being updated again with this post. For all three, these prices are taken from published rates found online, as well as what other agencies and consultants have told me they charge for these services. In general, both posts in 2010 and 2011 were designed to give companies basic price information around the most common services, such as setup and execution of a blog, Twitter and Facebook page, as well as basic Social Media Training.

Now, on with the prices. Digital strategy for business. Is your business ready for the digital economy?

Digital strategy for business

Do you have a digital strategy in place? Keeping up with digital technologies and incorporating them into your day-to-day business is essential if you want to remain competitive in an increasingly digital marketplace. As technology adoption rises across Australia, your customers' expectations of your business will increase. Your customers will demand high-quality communication through the internet and social media. Customers will also expect engaging content and online experiences, as well as innovative, mobile commerce tools and applications. An up-to-date digital strategy - covering 9 key components - should be part of your ongoing business planning. This guide helps you assess your business's digital readiness and explains how you can create and implement a successful digital strategy.

Giphy - Search Animated GIFs on the Web. 12 Top Tools For Facebook. More businesses are turning to Facebook as a cost effective means to connect with and build solid relationships with customers. Subsequently, thousands of tools for Facebook have poured onto the market to help businesses effectively manage and increase ROI from Facebook. Narrowing down the options into a manageable list to consider for your business can be a challenge in itself. That’s why I’ve listed the 12 top tools for Facebook worth checking out below. Klout is considered the standard for influence within the social media industry. It provides users with a score indicating how influential they are within Facebook comparative to others. TwentyFeet provides you with an overview of your entire online presence from a range of social sites including Facebook.

This is a popular social management platform allowing businesses to manage multiple accounts from one interface. Tweetdeck is another popular social management platform. 12 Top Tools For Facebook. Try PageLever. How to Create Custom Tabs for Facebook Business Pages. Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline.

How to Create Custom Tabs for Facebook Business Pages

But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page. So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Just follow these 6 simple steps to creating custom Facebook page tabs. Wait, Where Do Tabs Exist on the New Facebook Page Layout? Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Alright, now that we've got that out of the way, let's start customizing! Social Media Management.

The explosive growth of Social Networking websites in Australia has made a well managed Social Media Marketing Campaign an essential part of a businesses marketing plan.

Social Media Management

Outsource your Social Media Management to our Dedicated Team Facebook, Twitter, LinkedIn, Google+ and various other forms of Social Media now connect with millions of Australians on a daily basis. Hello Marketing Co. Photoshop template for Facebook cover photos: 2013 edition. Facebook, Twitter, Google Plus, YouTube — Andrew Macarthy.

Introduction I've previously posted several social media templates in individual blog posts, but I think it would probably be more handy for you guys to be able to grab them all in one spot.

Facebook, Twitter, Google Plus, YouTube — Andrew Macarthy

This also means that I can easily update the templates and links should the designs change - as we know they often do! The templates for Facebook, Twitter, Google+, and YouTube are in the .psd file format, which can be opened and edited in Photoshop or GIMP (a free photo editing program). Each template includes simple instructions for where your design should be placed in order to be viewed optimally on each site. Want me to build and design your social profiles? Even with the templates below, I understand that designing and building great social media branding can be tricky, especially if you have never used Photoshop or don't have the time to do the work due to a busy schedule... that's where I can help!