Content creation

6 Tips for Creating Content That Spreads Naturally. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in.

But sometimes you get pure silence -- crickets, even -- in response. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself, there are about one billion tweets sent every two and a half days. That means there's a lot of content ... and also, a ton of noise. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012, December 10th at 2PM EST. 1) Don't try something new.

Wait. Seriously. 2) Surprise people. 16 Free Tools That Make Content Creation Way Easier. Creating content isn't always a walk in the park.

(In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). That being said, there are plenty of tools out there to make creating content much easier. ConceptDraw Products and Solution Browser. The Ultimate List of Content Creation Tools for 2014. A large part of creating a great blog and engaging social media posts is having great content.

If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using MS Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014. Graphic CreationCanva: Let me tell you a secret. Adobe Products: If you already have or are willing to pay for Adobe products like Photoshop, Illustrator and Indesign, you’re probably accustomed to these products already or are on your way to learning them. Infogr.am: Easily edit pre-made templates. PowerPoint? PC alternative? 55 Free Templates to Make Visual Content Creation Quick & Painless. 19 Reasons You Should Include Visual Content in Your Marketing [Data]

Pretty pictures are the best.

But you know who likes them even more than your readers, leads, and customers? Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup. Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that. 1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 2) 40% of people will respond better to visual information than plain text. 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. 4) Publishers who use infographics grow in traffic an average of 12% more than those who don't.

Great Content: 8 Words That Make 'Great Content' Great. I know y’all are sick of hearing that “content is king.”

“Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But what does that really mean? Here’s my definition: “Content” is really just information – really, simple as that! To make this all a little more concrete, here are eight traits – all words that end in “able” – you should strive to embody with your content. 1. Your beautifully written content is utterly worthless if nobody knows it exists. Emily D: hardly the poster child for SEO So those gurus I quoted earlier who tell you to forget about SEO and just focus on greatness? Really, your content should be findable in at least two ways: Optimize your information architecture Level up, Mario!

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