Optimizing Copy: The 7 most common copywriting mistakes we see marketers make. There’s a lot of bunk information out there about copywriting.
The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong when they give advice. Don’t get me wrong, there are some great copywriters out there. What’s funny though is that most of us here at MarketingExperiments wouldn’t claim to be one of them (even the great Daniel Burstein). But what we lack in copywriting prowess, we gain in mountains of research on copy that works and doesn’t work.
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