Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Second Edition: Amazon.co.uk: Adam Morgan. How Brands Grow: What Marketers Don't Know: Amazon.co.uk: Byron Sharp. The Social Animal: A Story of How Success Happens: Amazon.co.uk: David Brooks. The book everyone's talking about --The Guardian A fascinating study of the unconscious mind and its impact on our lives...
--The Economist Brooks gets inside the head, explains how the brain works... it s like frieze-framing a novel and discussing the motivation of the characters. End This Depression Now!: Amazon.co.uk: Paul Krugman. Paul Krugman's purpose in writing this book is to: '...go over the heads of the Serious People who have, for whatever reason, taken all of us down the wrong path, at immense cost to our economies and our societies, and to appeal to informed public opinion in an effort to get us doing the right thing instead.' (Intro, Pxii).
He starts out by analysing just what has gone wrong.