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What Is Content Curation: Definition. Content Curation Is Not Content Marketing. Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. Photo credit: Red female shoes by Shutterstock But, just like the fact that you can't really build a world athlete by starting with the food complements, amino-acids, special shoes or the sunglasses, you can't build world-class content, become the go-to-person or organization in a specific niche, or be recognized as a little authority in your field if you have forgotten what sport competition you are into.
For organizations and individuals publishing content online, the sport competition they are in is the one of helping their readers solve a problem they have: by informing, educating or entertaining your audience, you support and guide them to learn, discover and master the topic, issue or problem they are after. That's why I wrote this article. Content Curator vs. Age Of Curation: From Abundance To Discovery. The rise of individual and social consumption driven by smartphones and tablets The end of content scarcity as digital distribution achieves ubiquity A shift away from ownership enabled by "always-on" networks These changes occur against a backdrop of the persistent culture clash between the creative and digital worlds. Last year we noted the innovative power of digital platforms over the past seven years: iTunes is synonymous with music downloads, YouTube with streaming video, Kindle with e-books. But the rise of giants creates unease. Apple, Google, Amazon, Microsoft and Facebook make headlines as much for the business, regulatory and cultural controversies they generate as for the new behaviors they have fostered.
The rise of digital platforms also highlights the evolving role of curation, as consumers look for better ways to find the culture they want the most. We expect the current state of unease and uncertainty to lead to a new balance between supply and demand. Why Curation Is Just As Important As Creation. Content Curation Basics: How To Use Pearltrees ... High-Value Curation vs. Generic Republishing. Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building.
But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? Photo credit: theprint Let me clarify a few key points: 1. 2. 3. 4. For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work. Here's is my official checklist, to identify value-creation curation, from everything else. Why Curation? Content Curation Guide by Robin Good. Robin Good: “In the coming months and years, I expect content curation tools are going to play a very important role in many different fields.
From news journalism, to content development, to learning and education, ecommerce and tourism, there are plenty of areas that have a common need: to better organize the huge (and growing) amount information they have available, in a way that makes it more effective to be consumed, explored and comprehended by others. content-curation-tools-future-p2-400.jpg Photo credit: 3D colorful abstract by ShutterStock This common, vast growing need for organizing and skillfully presenting information sets, is being addressed by content curation tools that facilitate exactly the task of finding, organizing and presenting in effective ways, sets, streams or collections of content already available out there. In the coming months and years, I expect content curation tools are going to play a very important role in many different fields. Content Curation Primer. Photo by Stuck in Customs What is Content Curation?
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.
People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started. What Content Curation, Chunking Information and Micro-learning have in common? It was a long time ago when I started combining different ideas in my head about how future online learning would look like. The main driver for these kinds of thoughts was the feeling that something should be done for enabling a better online learning experience. That feeling emerged, when I was involved in some projects where we had been developing self-paced online courses.
These courses were information based and when the project was finished I was sure that many won’t complete the course without making several short naps during its use. Then one day I was surfing the web, looking for some good blog post on eLearning and found this one by Ryan Tracey - Online courses must die! The statement - “Online courses must die because they are unsustainable in the modern workplace. Collecting When I’m wandering on the Internet and find something interesting, then the first thing I usually do is saving the source into my Pocket account.
Curating and Chunking the Information Get 2 Free eBooks. 7 Qualities Of Highly Effective Content Curators. Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA.
If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that. As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? Let’s consider seven habits of content creation that would make Klaus Biesenbach proud. 1.
What are your goals around content curation? OK, thanks for coming back. Now that you have goals (e.g. drive awareness, generate thought leadership, generate leads), determine the target audience that relates to those goals. 2. Empathy is defined as “the ability to understand and share the feelings of another.” 3. 4. 5. 6. 7.
The 5 Laws Of Content Curation. The laws of content curation, should you break them and pay the fine or should you stay legal? Let’s breakdown these really good series of laws on content curation from Steven Rosenbaum: The First Law: People don’t want more content, they want less. We’re overwhelmed in raw, unfiltered, context-free data. Humans want it to stop. This first law breaks down the core need of content curation. It’s also the most important law because this is the foundation of any successful content curation plan. It doesn’t matter what niche you’re going after, it could be celebrity gossip or high end electronics, content curation is the art of sifting through all the content and providing your audience with the gems, the things that really matter.
The Second Law: Curators come in three shapes. This is really good insight but one thing left unspoken is you can be one or all of these “shape of curators”. The Third Law: Curation isn’t a hobby, it’s both a profession and a calling. This is a big one. Is Your Content Curation Ethical? A 10-Step Checklist. Curation itself is nothing new — museums have used art curators for centuries — but online content curation is still in its early stages. The early years of the internet were like the “Wild West,” and because it was so new, there were few ethical or legal guidelines to police behavior. With new legislation governing online copyright and commerce, that’s all changed. Many content curators, though, are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively. 1.
The first step in ethical content curation is making sure you’re not leaning too heavily on one or two curation sources. 2. Show respect for the original content creator by crediting that person and linking prominently to their original work — rather than to other content that also curated their source material. 3. 4. 5. 6. 7. 8. 9. 10. Cover image via Bigstock. Content Curation: Beyond the Institutional Repository and Library Archives - Personal Knowledge Management for Academia & Librarians.
If you are an academic librarian, you have been hearing about Data Curation, Content Curation, Information Curation or Digital Curation for years. And the terms can be applied in several different ways. There are the curation activities surrounding purchased library materials and the curation of faculty and student items (like theses and dissertations for example). Archivists have been intimately involved with all sorts of curation activities since archives existed, and were early adopters of digital curation and finding aids for the items they maintained. Most recently, Data Curation has been in the forefront of librarian discussions in response to government mandates to make research information widely available; first with the medical field, and more recently with the National Science Foundation requirements for data curation plans in all NSF grants. Clay Shirky (www.shirky.com) suggests that “[the problem] is not information overload. It’s filter failure.”
References: Good, Robin. A Compilation Of Social Media Content Curation Tools. Five Content Curation Mistakes B2B Marketers Are Making. Content. If you're a B2B marketer today, the odds are good that you've been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95% of enterprise B2Bs are practicing content marketing, which means there's a lot of content out there. And yet the demand for content has never been greater. It's impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing. Yet the ease of sharing links and stories has caused a flood of content across every channel, which means marketers are spending a lot of time curating, but for little reward.
The wrong content—or content that's already old news—can fall on deaf ears. In their haste to create and share content with their audiences, marketers are making mistakes. 1. Worse, you may not know whether the source is reputable. The Seven Needs Of Real-Time Curators. I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW.
The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world. So, over the past few months I’ve been talking to tons of entrepreneurs about the tools that curators actually need and I’ve identified seven things. First, who does curation? Bloggers, of course, but blogging is curation for Web 1.0. Look at this post here, I can link to Tweets, and point out good ones, right? But NONE of the real time tools/systems like Google Buzz, Facebook, Twitter, YouTube, Flickr, give curators the tools that they need to do their work efficiently.
As you read these things they were ordered (curated) in this order for a reason. This is a guide for how we can build “info molecules” that have a lot more value than the atomic world we live in now. A curator is an information chemist. 1. 2. 3. 4. How to Speed Up Your Content Curation Process.
Do you want to share helpful content, but don’t know where to find it? Are you looking for tools to speed up your content curation process? In this article I’ll show you how to find and share relevant content in a snap. Why Content Curation? If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers. Modern marketing has changed significantly. Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. It can take a lot of time to find and evaluate content that’s good enough to share. . #1: Use Feedly to Find Articles Feedly is an awesome tool for finding timely articles on topics you want to share.
Feedly is a terrific tool for categorizing content you may want to share with your audience. It’s pretty easy to get started with Feedly. Conclusion. KeepRecipes - Cookbook Curation. Hyperlink. Ricette di cucina. Web content curation. Social-Visual Bookmarking.