Sustaining employee engagement through gamification. Engage! Gamification for the Enterprise. EnGaming | Search Results. Yammer, Badgeville Join To Bring Gamification To Enterprise Social. Gamification Of Enterprise Applications. Gamification is a hot topic for consumer applications. It is changing the way the companies, especially the start-ups, design their applications. The primary drivers behind revenue and valuation of consumer software companies are number of users, traffic (unique views), and engagement (average time spent + conversion). This is why gamification is critical to consumer applications since it is an effort to increase the adoption of an application amongst the users and maintain the stickiness so that the users keep coming back and enjoy using the application.
This isn't true for enterprise applications at all. For consumer applications, the end user and the buyer (if they pay to use) are the same. e.g. Amazon, eBay, Google, Facebook, LinkedIn etc. For enterprise applications, the end user is not the buyer. The fundamental reason behind poor adoption of the enterprise applications is that they are simply not easy-to-use and they almost always come in the way to get the actual work done. Engine Yard Gamifies Customer Support Community with Badgeville Behavior Platform. Gamification: Insights And Emerging Trends. HOT: Badgeville Announces World’s First Gamification Frameworks.
Gamified: Deloitte Digital Gamifies Executive Training with Badgeville.