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Heidi Cohen | January 3, 2008 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/actionable-analysis;page=article;artid=1707955;topcat=analytics;cat=actionable-analysis;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/actionable-analysis;page=article;artid=1707955;topcat=analytics;cat=actionable-analysis;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?"
This list just came across my desk (published Dec 26th) from JWT's trendhunting department. I don't necessarily agree with all of them, or really that we should be watching celebs (seems a bit populist no?) but its an interesting list nonetheless JWT's list of 80 Things to Watch in 2008, in alphabetical order:
Shoppers want, and are getting, bolder flavors, more spices, stronger cheeses, and more crisp and crunchy textures - all subtle changes in taste attributed to the dulled taste buds of an aging population. On the ethnic food front, Indian, Indian-fusion and Japanese fare are moving toward the mainstream, while the adventurous are trying Korean and African foods. And Olympic hype from Beijing is sure to boost cravings for Chinese food.
Americans are getting increasingly intimate with their food, and 2008 likely will see the relationship deepen. That's because two forces -- the proliferation of foodie culture and its obsessive desire for provenance, and growing worries over food safety -- have combined to create a whirlwind of information about food and drink. And all signs indicate the storm is just starting. So here are some trends likely to influence what you eat in '08. In marketing terms, "organic" has jumped the shark. Savvy food marketers today are latching onto the latest child of the natural foods movement -- local -- and are trying to take it mainstream.
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more…