Discussion: Chasseurs de Tendances. Cuil. The FWA: Favourite Website Awards - Web awards at the cutting edge. Seven Top Online Marketing Trends for 2008 - ClickZ. Heidi Cohen | January 3, 2008 | 1 Comment inShare0 Watch for social network niches to emerge, behavioral targeting to become more widespread, and analytics to become sophisticated.
To know where we're headed in 2008, we must understand how Americans adapt to the latest information and communications technology. According to May 2007 research from the Pew Internet & American Life Project, roughly half of Americans actively use online communications devices. 8 percent are deep users of the participatory Web and mobile applications. 23 percent are heavy, pragmatic tech adopters who use gadgets to either keep up with social networks or be productive at work. 10 percent rely on mobile devices for voice, text, or entertainment communications. 10 percent use information gadgets but find them a hassle. 49 percent use devices only occasionally, and many of these users resent all electronic connectivity. Looking forward, we can see how this activity will affect online marketing. Metrics to Measure. 80 things to watch for in 08.
Advertising & Marketing Trends for 2008 & Beyond. Corbis révèle les tendances créatives visuelles émergentes de 2007 - actualites. Trends on 2008's front burners | Philadelphia Inquirer | 12/27/2007. Shoppers want, and are getting, bolder flavors, more spices, stronger cheeses, and more crisp and crunchy textures - all subtle changes in taste attributed to the dulled taste buds of an aging population. On the ethnic food front, Indian, Indian-fusion and Japanese fare are moving toward the mainstream, while the adventurous are trying Korean and African foods. And Olympic hype from Beijing is sure to boost cravings for Chinese food.
In the kitchen, steaming has surged with the tripling of products calling for that cooking method. You're also apt to find more men in the kitchen, attracted by more high-tech "power tools" (adult toys) from espresso machines to vacuum sealers. Here's a rundown of hot-button food subjects likely to have the greatest effect on what and how we eat in the coming year: Local, fresh, natural, organic. Probiotics. Natural no-cal sweeteners.
Umami. Farmers. Food on speed dial. Online groceries. Niche restaurants. Gastro-pups. Bottled-water backlash. What's next? Expect the food world to churn on high speed in 2008. Americans are getting increasingly intimate with their food, and 2008 likely will see the relationship deepen. That's because two forces -- the proliferation of foodie culture and its obsessive desire for provenance, and growing worries over food safety -- have combined to create a whirlwind of information about food and drink. And all signs indicate the storm is just starting. So here are some trends likely to influence what you eat in '08. Local foods In marketing terms, "organic" has jumped the shark. Savvy food marketers today are latching onto the latest child of the natural foods movement -- local -- and are trying to take it mainstream. As eco-sensitivity has grown, consumers have questioned whether eating organic grapes from Chile is a particularly "green" choice.
Hence the growth in farmers markets, community supported agriculture, restaurant menus bragging about local sourcing, and the naming of "locavore" as word of the year by The New Oxford American Dictionary. Varietal.