Features - Gamification Dynamics: Flow and Art. [In the final installment of his series on Gamification Dynamics, Badgeville's Tony Ventrice puts the concept of flow under the microscope, sharing new research that provides a new window into the popular concept -- as well as examining what aspects of art appreciation translate well to games.
The full series includes the original framing article as well as three prior examinations of dynamics: part 1, part 2, and part 3.] When I was working on iPhone games, I spent a good deal of my time reading user reviews of virtually every successful game to grace the App Store. One thing stood out time and time again, and that was the word "addictive. " It seemed to be the highest compliment imaginable. Once you played these games, the language started to make more sense. What the customers were calling addiction is a common phenomenon in successful games and tends to go by the name of "flow" in the industry. Mihaly Csikszentmihalyi Being completely involved in an activity for its own sake.
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