Shoooes! Code School. Php. Social widgets. CSS. Google AdWords Display Network – Do it The Right Way. The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers.
A point worth highlighting is that conversion rates are generally nowhere near as high as those that can be seen on Google’s search network, but does this mean display should be avoided altogether? Using the correct strategy, the display network can be an extremely useful way of advertising for pretty much any AdWords advertiser. As with search, there are many ways in which you can tweak & optimise your campaign to ensure you’re getting the best results possible.