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Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com . Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook Page, the Facebook preferred method for user interaction with a brand, company or public figure. An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page.