Ad Innovations - Search Ads. AdWords Enhanced Campaigns Today, people are constantly connected and searching from all kinds of devices. Advertisers are looking for ways to reach people in ways that are relevant to their intent and context, like their location, the time of day and device capabilities. Enhanced campaigns help you reach people in the moments that matter across all devices, with smarter ads that are relevant to intent and context.
More about AdWords Enhanced Campaigns Ad Extensions Ad extensions let you make your ads more useful and relevant to users searching for information on Google. While the standard text ad format can often provide enough information for users to find what they're looking for, sometimes some extra information helps get the best response. For example, when you're trying to describe a product, including a picture could make the message more relevant and valuable. Ad extensions work with your existing text ads, so there's no need to change your keywords, bids, or ad text. Optimizations.
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Keywords are what people search for on Google. Your ad appears beside relevant search results. You create your ads You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. You attract customers People can simply click your ad to make a purchase or learn more about you. Previous topicNext topic Sign up now Our advertising network includes: Expand your reach through the Display Network With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions. Target the right user in the right context Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in our Display Network that are most relevant to your business.
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