background preloader

Useful Articles

Facebook Twitter

Resources for Webpreneurs. WP Engine In all honesty, we are OBSESSED with WPEngine and have a bunch of our websites hosted through them, including this one!

Resources for Webpreneurs

Freelance Marketing 101 — Create a “Magnetic” Freelance Business. Freelance marketing is something that a lot of hard-working freelancers seem to struggle with.

Freelance Marketing 101 — Create a “Magnetic” Freelance Business

Many folks see the word “marketing” and their eyes glaze over… and that’s a shame, because those of us doing business online no longer have to engage in the “slick-haired salesman” type of marketing that most people dread of partaking in. Today, freelancers and entrepreneurs can engage in what I called “magnetic marketing” — attracting clients based on the usefulness of their content and through the authority of their personal brand. (There’s only so much a solid set of negotiation techniques can do for you… sometimes you just need to draw in more business!) The joys of being able to focus less on chasing down clients and spending more time closing marketing proposals and doing the work you love can not be understated!

The 10 Best Free and Open Source CRM Software Solutions. Update 5/31/17: The winter is over and it was time to do a little spring cleaning on our free and open source CRM piece.

The 10 Best Free and Open Source CRM Software Solutions

We scoured all the great comments and the newest research for new CRMs to check out, and updated our information on existing products as needed. There’s no such thing as a free lunch. It’s one of the saddest facts in my life, right up there with my insane student debt and the realization that Taylor Swift will probably never talk to me. 40+ Digital Marketing Degrees & Certificate Programs (US)

Updated as of November 2014, our research into the digital marketing-related degree programs at universities and colleges in the United States.

40+ Digital Marketing Degrees & Certificate Programs (US)

This includes: Bachelor’s degrees with a digital marketing major, concentration/emphasis, or minor.Master’s degrees primarily about digital marketing, or with a concentration/emphasis.Non-degree certificate programs primarily about digital marketing. It includes direct links, whenever possible, to the curriculum and course information for these programs. 25 Content Amplification Tools for Marketing Professionals. 5 Checks to Ensure Your Facebook Page Is Up to Date Social Media Examiner. Are you using a Facebook page for marketing?

5 Checks to Ensure Your Facebook Page Is Up to Date Social Media Examiner

Have you checked to make sure it’s up to date? Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook. In this article you’ll discover five checks to ensure your Facebook page is up to date. Discover five checks to make sure your Facebook page is up to date. Get 1,000+ Visits to Every Blog Post. Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it!

Get 1,000+ Visits to Every Blog Post

The promotion part is something that many companies tend to miss when looking at a content marketing strategy. There's new life in Japan's tech startup scene. It’s pretty common knowledge that the Japanese economy has been sputtering since its heyday in the 1980s.

There's new life in Japan's tech startup scene

Whole sectors have been slow to innovate and face problems. For years the tech startup scene seemed really bleak. Maximizing your digital marketing strategy - REMI Network. Being a landlord isn’t what it used to be.

Maximizing your digital marketing strategy - REMI Network

Not only has the online world drastically changed, providing people with quicker access to the products and services they want, but so have the needs of customers. Whether it’s procuring small, daily necessities or buying a big ticket item, today’s web-savvy millennials are working longer hours and using the internet to speed up the purchasing process. It’s no surprise renters would rather see the exact details and layout of a property remotely before scheduling an appointment and taking the time to view it in person. With technology advancements making online experiences safer and better, many forward-thinking landlords and property management firms have already transitioned into the digital space, directing more dollars toward sophisticated websites that are responsive and mobile-friendly, offering 3-D floor plan layouts, videos and other great marketing tools—all of which result in units renting faster.

A Guide to Optimizing Gmail: 30 of the Best Tips, Tricks, Hacks and Add-Ons. New: Learn our best Gmail automations in a recorded training session.

A Guide to Optimizing Gmail: 30 of the Best Tips, Tricks, Hacks and Add-Ons

Watch now! Like it or not, email is often the cornerstone of your personal and professional communications. As a result, there are hundreds of people vying for attention in your inbox. That makes sifting through new emails—and finding the important ones later—a daunting task. Fortunately, if you’re a Gmail user, there are dozens of ways to customize, sort, and arrange the app to make it markedly more manageable. Here’s a crash course on organizing, searching, and automating Gmail, delivered in four sections. Back to Basics: 10 Expert SEO Tips For Your Website - Digital Eye Media. Posted by Jeff Brewer on 21st September, 2015 , Blog, SEO, websites | 0 Comments.

Back to Basics: 10 Expert SEO Tips For Your Website - Digital Eye Media

Home > Blog > Back to Basics: 10 Expert SEO Tips For Your Website The most visible businesses succeed well in two areas: They not only put their resources into improving their search engine ranking, but they also provide convincing pitches to prospective customers that arrive on their website. Developing A 360-Degree Digital Marketing Strategy. "360 degree digital marketing is one of the most popular marketing philosophies around right now – but what does it really mean, and how can you do it? Well, in short, a 360 degree approach is all about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touch points.

" Learn more 360° digital marketing strategy in below infographic, which comes courtesy of wheelhouseadvisors. Key Takeaways: Search Engine Optimization (SEO) is all about making tour website as visible as possible through search engines. How To Become A Full Stack Marketer. Web design as we’ve come to know it is changing because, in general, digital design is switching from being about web pages to being about digital products, services, and tools. Web pages are increasingly “just” a part of a bigger digital experience which includes; APIs, social media, mobile apps, SEO, customer service etc. If you’re a web designer today, moving away from calling yourself “a web designer” to adopting a role of full stack marketer with UX skills might actually make sense.

Because when software eats the world, there are A LOT of digital touchpoints and channels need to be designed, strategically planned and managed. Problem loading page. 25+ Tools That Conversion Rate Optimization Pros Can't Ignore. Bonus: You’ll find the complete list of CRO tools at the end of the article. Download it free. Conversion rate optimization is a process that helps you grow your business. The focus is the one thing that makes the difference between success and failure in CRO: you either chose to put all of your attention onto this process or you chose to hunt fast winning tactics.

The first choice always wins. The whole process of conversion rate optimization requires multiple resources: 7 Ways to Improve Your Social Media Engagement Social Media Examiner. Do your fans interact with you on social media? Create A Buzz: 4 Tricks To Developing A Word Of Mouth Strategy - Vavavox Blog. No matter how good your business is, you need people to know about it. And despite the technological advances society has made, word of mouth is still the most important marketing tool at your disposal. So, what is needed to get people talking about your brand? It is more than just creating a Facebook and a Twitter page.

Successful word of mouth requires strategic thinking and serious work. How to Craft Powerful Follow up Messages on LinkedIn. A few weeks ago, I started working with a new client from Los Angeles. This startup is in the financial industry and their mission is to democratize investing by bring the investment strategies from the ultra-wealthy to every investor, no matter how big or small. They’re also launching a new product in impact investing, which excited me even more about working with them. Over the past months, they were trying to connect with CEOs of asset management firms in California to get them as clients and investors on board. They also tried connecting with industry influencers who have the potential to make their startup go viral. Unfortunately, noting seemed to work. Even if they met one of these influencers at an event, when they followed up afterwards, they rarely got a response.

So we looked at what did not work and adjusted the approach accordingly. African Business Journal. The 5 Types of Content That Attract the Most Backlinks. Ten Rules for a Great Startup Idea — The Entrepreneur’s Blueprint. Even though it’s trendy in startups to say that ideas mean nothing and execution means everything, the reality is much less binary and much more nuanced.

For example, even the world’s best entrepreneur with incredible execution will fail if their idea is fundamentally flawed, or if their market is too small. This list of 10 rules put together by the Founder Institute aims to provide a great starting point for people who want to evaluate their startup ideas at the very first stage. What we have found is that if an early-stage founder can check off the ten items below, they have a solid foundation by which to start a company. You are absolutely not assured success if you can check off these items (nor are you assured failure if you can’t), but your chances of success are much, much higher if you can. 1. The Only 10 Slides You Need in Your Pitch. I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.

Ten slides. 40 Beautifully Designed Mobile Apps With Excellent UI Experience in Mind. Zimbabwean inventor unveils amazing new prototypes. SAITH Technologies founder and inventor Sangulani Max Chikumbutso stands by his two-seater helicopter which uses six different types of fuel. Want a Better Pitch? Watch This. — Firm Narrative. Three weeks ago, the CMO of a San Francisco startup backed by A-list investors emailed me about her new sales deck.

“It lacks oomph,” she said. 7 Effective Ways to Increase Participation at Your Events. July 20, 2015 | AUTHOR: Guest Author | POSTED IN: ideas Want to improve learning, connection, engagement, and action outcomes at your meetings? 10+ Fresh Ideas to Inspire a Successful Event Concept. 91 Free Twitter Tools and Apps That Do Pretty Much Everything. Twitter is a fascinating adventure of relationships, entertainment, education, and fun. The Leading Graffiti Artist of Senegal is a Woman. Although the hip-hop culture in Senegal is predominantly male, one of the best graffiti artists in the community in and around Dakar, the capital of Senegal, is Zeinixx, a 24-year old woman. In her art, she puts on display the challenges facing women in Senegalese society.

6 Social Media Templates to Save You Hours of Work. How One Startup Grew From Zero to $100K in Monthly Revenue In Only 11 Months. 101 Kickass Startup Quotes via. The Power of Business Processes for Freelancers. The 9 Step DIY Guide To Online Marketing For SMBs. Can I Be a Content Marketer if I Absolutely Hate to Write? A Social Media Automation Strategy for Business Owners. How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates. 23 Ingenious Ways To Work Smarter, Not Harder. Top 25 Radio Advertising Ideas The Pros Use. 19 Essential Start-up Tips for Young Entrepreneurs. How to write a business plan. The “Old-Fashioned” Marketing Tool that Will Make Your Business More Profitable. 35 Growth Hacking Tools for Marketers Who Don’t Code. 8 free or super-cheap marketing automation systems. A-simple-online-marketing-guide.

How to Write a Standout Resume and Land Your Next Marketing Job. How to Write a Resume: The Ultimate Checklist of Resume Tips.