Mexico reconquers California? Absolut drinks to that! The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world. The U.S. -Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California. Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.) “Many people aren’t going to understand it here. California History Collection. Next: The United States and California || Previous: The MissionsTable of Contents Mexican California In 1808, Spain's American colonies, one by one, began to fight for independence.
Even before this spirit spread to Mexico, California felt the effects of the rebellions, for Spain's hard-pressed navy could not spare ships to bring supplies to the missions, presidios, and pueblos north of San Diego. Thus, in the dozen years that followed, local authorities relaxed restrictions on trading with non-Spanish merchants so that the colony could survive, and Californians became accustomed to contact with sailors, traders, hunters, and trappers from England, France, Russia, and, of course, the United States. In 1821, Mexico achieved her independence, and word of this event reached Alta California the following year.
This process began in California in 1834. There were a few permanent residents of non-Hispanic birth or descent before 1824, but their numbers increased steadily in the Mexican era. Five Views: An Ethnic Historic Site Survey for California (Mexican Americans) A History of Mexican Americans in California:INTRODUCTION In 1846, the United States invaded and conquered California, then part of the Republic of Mexico.
This event, one aspect of the 1846-1848 U.S. -Mexican War, led to U.S. annexation of California through the 1848 Treaty of Guadalupe Hidalgo. Mexican American history in California had begun. But if the Mexican American era in California was new, the roots of the Chicano1 experience stretched back some three centuries to 1519 when Spaniards and their Indian allies carried out the conquest of the Aztec Empire in central Mexico and established what they called "New Spain. " Hispanic settlement of what is now California began in 1769 when the Presidio and Catholic mission of San Diego were established. The California economy was based on agriculture and livestock. Socially, a combination class-caste system developed, although it lacked the rigidity of that in central New Spain. Agua Mansa Cemetery, Colton, San Bernardino County.