3 Steps to an Effective Social Media Strategy. Do you have a social media strategy for your business yet? If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute. The good news? You don’t need to be everything to everyone anymore. Chances are your strategy will be more effective if you keep it simple. As Michael Stelzner predicted, “The old mantra of ‘be everywhere’ will quickly be replaced with ‘be where it matters to our business.’ Below is a three-step plan designed to help you develop an effective, streamlined road map for social media success. Step #1: Assessment Start with a single question: “Why social media?”
Put Your Audience First The five major benefits of knowing your audience are considerable: 2009 Web 2.0 Expo in New York City – Day 1 Comments | Aneta Hall's Blog. Tim O'Railly during keynote address at Web 2.0 Expo 2009 This year’s Web 2.0 Expo NYC is surely an experience for me since I AM PHYSICALLY THERE in PERSON and enjoying every minute of it. Let me start my day one highlights (11/17) with some general observations Web 2.0 Expo is one of the largest events I’ve attended and unlike the cozy feeling of smaller events such as MarketingProfs Digital Mixers or PodCamp Boston events it is easy to feel quite lost in the sea of people.Spotty wireless connectivity was a big issue for me during day one (hoping for a better day tomorrow)!
I usually tweet a lot from my netbook. I could not since I cannot get online from any of the meeting rooms. It definitively took away from the experience I am used to having with a virtual attends. Sigh.This was my first attempt to participate in a conference w/o taking single page of written notes. Comments/notes on three sessions I attended: w/ Kristina @Halvorson from Brain Traffic Here is Kristina’s argument.
Predicate | The Elements of Editorial Strategy. Influence Toolkit. Over the past year, we’ve seen a shift in the way our clients are thinking about social media: namely, the conversations we are having today are less about WHY and more about HOW. This is an important evolution. In the beginning stages of social media adoption, brands tend to be simply concerned with establishing a presence, tapping into the trend. In this phase, social media executions are chaotic, ad hoc — typically don’t accrue to anything. In pockets, processes and best practices begin to develop; however, in most cases, these practices tend not to be adopted consistently across the organization.
Then, inevitably, come the ROI questions. To address the ROI question, organizations have to define standard business processes, examine objectives and map outcomes. It’s typically somewhere between maturation out of the ad-hoc phase and into the beginnings of process that companies begin to see the delta between the vision and the reality and come to us with the HOW questions. Content - IGGY.
IGGY will offer a wide range of interactive resources and content alongside challenges, debates and competitions. Our initial content offer includes Maths, Creative Writing, Sciences, History and Politics, but we are asking students to tell us what they want and need and we will respond rapidly with new content. IGGY’s content team will provide new tasks and challenges every week, with topical content and debates linking academic disciplines to what is happening in the world.
IGGY’s website and content are designed to encourage students to participate and to try subjects they are less familiar with. Members can work individually or join a group. Projects will vary from short puzzles to longer term projects requiring research, collaboration and independent study. There will be lots of topical debates and opportunities for students to test out their opinions and ideas.
We'll ask students to join groups and suggest new projects for study. Latest Content Plan. 3 Types of Facebook Marketing Content Mistakes to Avoid. It’s been almost a year when I started to do social media marketing. Back during the day, I thought my job would be mainly posting on a client’s Facebook page, filling it up with pictures and short by funny one-liners that would give the brand a voice. But while the posts I made on my client pages were short and sometimes flimsy, I realized that the process of creating content for social media use is also difficult; at times I even felt that they were more challenging to do as compared to writing blog posts.
And yes, despite dedicating time and effort to prep up for the content I am going to publish on my clients’ social media profiles, there were still instances in which I came up with bad content. The criteria for knowing the good from the bad are based mainly on four factors: Relevance of informationEngagementMarketing appealEye candy We already know that once we meet these criteria, we’re looking good on social media. . #1. Your audience isn’t always looking for specific information. . #2. Content is King: A Framework for Editorial Strategy. Marketers are all abuzz about content marketing. Indeed, it seems to be the hottest marketing topic right now, and everyone is taking a serious look at how to evolve digital programs to align to a content-centric approach. In many aspects, this renewed focus on content is an extension of the social media marketing evolution, and the recognition that in order to succeed in a real-time, always-on social web, content – as it always has been for search – is king.
As the sounding bell for content grows louder, there are many questions that arise when talking about content strategy: How does a content strategy fit into an overarching digital approach? First, its key to think of content as core to your digital strategy, that it is embedded into every brand touch point and fuels bought, earned, and owned channels. When developing a content marketing strategy, consider the five P’s framework: Prep: Content should be informed by insights.
Via The Content Lab Originally written for ClickZ: Formulate Your Content Strategy in 10 Simple Steps. More and more, brands are recognizing that a strategic approach to content is becoming important. Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy.
Engage via Conversation It's easy for brands to get drawn into the hype around the latest format, platform, or tactic. A couple of years ago, brands were all asking for a "viral," whereas now they all seem to be asking for iPhone apps. But content is merely a means to an end: Content drives conversations, conversations are how you engage with people, and engaging with people is the only way brands will be able to survive in the social-media-disrupted world we now live in. Formulating a content strategy can be a difficult process, partly because of the many considerations and partly because of the number of stakeholders. 1. Set some principles. 2. Here we get into the "Why are we doing this? " 3. 4. Entertainment value. 5. 6. 7. 8. 9. 10.
Content Marketing Templates.