Internet Marketing Magazines, White Papers, Reports, and eBooks. Search Engine Optimization Magazines, White Papers, Reports, and eBooks. Email Marketing Magazines, White Papers, Reports, and eBooks. Demand and Lead Generation Magazines, White Papers, Reports, and eBooks. Social Media Magazines, White Papers, Reports, and eBooks. Drew Neisser: Why Social Media Is No Longer Optional. Two years ago this month, I wrote an article called Why IBM Could Be Bigger Than Facebook in Social Media and it was my most popular story of 2010.
The performance of this article was not a testament to my stupendous skills as a writer but rather to the unrivaled power of IBM’s army of social sharers and provided yet another proof point to me that all this social stuff might actually work! That article was based on an interview with Jeff Schick, then VP of Social Software. I was lucky enough to catch up with Jeff (now VP of Social Business) to talk about IBM’s latest efforts to help transform their clients into social businesses. Why do you think CEO’s are waking up to Social Media now? IBM’s 2012 CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that today only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.
Social media measurement: are you looking in the wrong place? Last week we released the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing, looking in detail at the current state of social media measurement. While 69% of marketers surveyed reported that social has a measurable impact on PR and analytics, and many felt that it gave huge boosts to brand recognition, it is also clear that a large number of companies are still struggling to identify clear social attribution. The truth is, measuring a direct return from social activities is often fairly straightforward, but focusing on this may be clouding your ability to measure what's really important.
Let's take a closer look at Econsultancy's social channels and I'll explain what I mean. A while ago we spoke about KPIs for display advertising, and mentioned that many CEOs believe marketers are disconnected from the financial realities of businesses. Social media acts as a useful microcosm here. Ideally, social media should be something that’s integrated throughout a business. Social Media / The increasingly visual nature of #SocialMedia (#infographic)
How Coca-Cola monitors social media. Coca-Cola has more than 500 brands in 206 countries. That’s a lot of customers, and it means a whole lot of conversations. But what do you focus on? Which conversations matter? Who’s influencing the conversation? How do you get this information to the people who can do something about it? And what tools can help you do all this? In her BlogWell presentation, Coca-Cola’s Natalie Johnson walked through all of these big questions and shared how, as one of the most-talked-about companies on Earth, the beverage-maker is able to learn so much from online conversations. A few of her big ideas: Better focus means better listening. Watch Johnson’s case study. Klout-influence-matrix. 2012 – The Year of Social Media Integration. Looking Back at 2011 2011 was a big year for the sites you spend most of your online time on. Phenomenal sites like Instagram, Pinterest and Tumblr all produced milestone years in terms of adoption, traffic and media attention.
Google+, which now has almost 50 million users, thumbed its nose at naysayers and firmly planted its flag alongside social juggernauts Twitter and Facebook – both of which also had huge years of their own. 2011 was undoubtedly the year of the social media platform. The Year of Social Media Integration It’s no longer a surprise when we hear that a new social start-up has attracted millions of dollars of investment, nor is it shocking when we read about how an established company like Facebook or LinkedIn has amassed another 10 to 50 million users. But this platform-focus won’t rule 2012 like it did 2011. 2012 Predictions What do you think? Image courtesy Patrick Hoesly. How to Build Employee Engagement Using Social Media. ADV: COOL TOOL: Click here to easily find the emails of decision makers Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. According to Nielsen research, social network traffic grew by 43% from June 2009 to June 2010.
Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs. Managers need to realise that social media is much more than Facebook or LinkedIn. There is also a level of skepticism and confusion about the value of social media. The astronomical growth of social media has created new ways for companies and candidates to connect online. Level 1 – Compliance Legal firms are frequently running workshops, as a number of employers are still working on an effective social media policy. Level 2 – Sourcing Level 3 – Engagement. Doctors Changing the Landscape of Social Media.
Patients changed the landscape of social media long ago. They’ve been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media. But what about doctors? What kind of impact do they have on social media in healthcare? Doctors using social media can be profound, especially when they seek to benefit patients and peers through their digital communication. There’s a lot to learn from doctors that use social media to ultimately increase patient volume. These digital leaders blaze the path for more medical professionals to follow suit. Why? If you’re a healthcare marketer, I’d encourage you to check out their websites and blogs, and to follow them on Twitter. My current top 5 (in no particular order): What other noteworthy docs are you learning from? Connect: Authored by: John Luginbill Author, speaker, marketing strategist and CEO of the marketing firm THE HEAVYWEIGHTS.
Shoot First, Apologize Later: Why Pharma Needs to Proceed without Social Media Guidelines. By DJ Edgerton (@wiltonbound) Like Tom Petty sang, the waiting is the hardest part. But is it necessary for pharma to continue holding out for social media guidelines before implementing digital strategy? With more than 75 percent of people using the Internet, social media is an important component of business communication. Yet, many pharmaceutical companies are still behind the eight ball when it comes to online interaction and taking advantage of this medium. Back in 2009, the Food and Drug Administration said guidelines were coming, only to backtrack on that by delaying any formal rules and dropping social media from its 2011 guidance agenda. Its understandable that without guidelines people are unsure how to proceed. But those who dont take action now may miss out on an effective way to communicate with customers.
Change is constant. Innovation waits for no one. Uncertainty affects everyone. 4 Tools for Hospitals to Measure Local Social Media Engagement. How do hospitals measure the success of their social media programs? Moreover, how can hospitals effectively measure the impact that their social media program has on their local community. For hospitals, proximity is key. After all, 49 percent of patients rank proximity as the top factor in choosing a hospital.
You might launch a dynamic campaign about being a 'world-class' or 'nationally-recognized' name in healthcare, but if your hospital is lackluster in the eyes of your local community, you're overlooking potential patients in your own backyard. The other week I posted social media statistics from local hospitals in Central Indiana. You need to engage with your local community online. Purpose: Shows you the location and geographic concentration of the users following you. Peer Index - A tool that measures your Twitter and Facebook audience, activity and authority, as well as pinpoints the topics you are most dominant in. Connect: Authored by: John Luginbill See complete profile. Social Media, Data Privacy Issues to Dominate Health Care in 2012: PwC - Health Care IT. Can Twitter save lives? Discussion about cardiac arrest on Twitter is common and represents a new opportunity to provide lifesaving information to the public, according to new research from the Perelman School of Medicine at the University of Pennsylvania.
The Penn investigators will present two studies (ReSS Abstracts #52 and #53) examining cardiac arrest-information exchange on the social media site today at the American Heart Association's annual Scientific Sessions. The Penn researchers evaluated cardiac arrest- and resuscitation-related Tweets during a month-long period in the spring of 2011 and discovered that users frequently share information about CPR and automated external defibrillators (AEDs) and discuss resuscitation topics in the news. "Twitter is an incredible resource for connecting and mobilizing people, and it offers users a way to receive instant feedback and information.
In one of the new studies, the Penn researchers identified 15,324 tweets involving cardiac arrest specific information. Social Media Is Changing The Way We Do Business - 20/07. An effective Social Media strategy is a necessity for FTSE-100 companies these days. A decade or so ago, companies were struggling to adapt to the idea of web sites. With customers being face-to-face, and shareholders being those people to whom you had to speak once a year, a lot just didn't get the point.
And you could tell that by the sheer inanity of many of those early sites. But look where we are today? For customers and shareholders alike, a company's web site is often the first place to go for information. Wind forward 10 years, an… Notable disasters Early last year Greenpeace got in a bit of a tizz over allegations that Nestlé was obtaining palm oil from places like Indonesia, accelerating the destruction of rainforests.
Closer to home, when Rentokil Initial (LSE: RTO) launched a Twitter account, things were looking up. What we really want So it's clearly not just about having these outlets, it's about using them properly. "It's about transparency. Who's the best? Making the most. Top 25 Facebook Apps for Healthcare Professionals. The Social Layer. The Seven Deadly Sins of Social Media. Influence is Bliss: The Gender Divide of Influence on Twitter. InShare19 Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.”
Nor is it discernible by the frequency of which one participates in their respective communities. While these serve as indicators of influence, they are not necessarily constant factors in its quantification. Merriam-Webster defines influence as the act or power of producing an effect without apparent exertion of force or direct exercise of command. Exploring alternative sources, influence is described as the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Influence vs.
The Gender Divide in Social Networks Males = 52% Untitled. Social Media Governance by Chris Boudreaux. Eight cool social media infographics | Blog. Yesterday I noticed quite cool infographic being passed around online. Made by the guys at Trendstream, it maps social media access and involvement around the world. I love infographics. I think they’re a smart, creative way of displaying data in a way that’s easy to understand and is engaging. I’ve also noticed that they seem to be becoming more common, permeating not only technical subjects, where they seem to have originated from, but other areas, such as mainstream media, design and of course, the internet. So, inspired by the newest of social media infographics, I thought it might be useful to collect some of the better examples in one place as a source of inspiration and information. Links to the actual graphics are in the headline titles. The World Map of Social Networks Building a Company with Social Media Facebook vs.
Map of Online Communities (2007) The Life Cycle of a Blog The Conversation Prism Gender Balance on Social Networking Sites.
My Ideagoras Community. The 10 Stages of Social Media Business Integration. Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook. An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I've noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions.
Full social media integration often happens in stages — it's an evolutionary process for companies and consumers alike. Here are the ten most common stages that businesses experience as they travel the road to full social media integration. Stage 1: Observe and Report This is the entry point for businesses to better understand the behavior of an interactive marketplace. Reporting: Distill existing social media conversations into an executive report. Stage 2: Setting the Stage + Dress Rehearsal Stage 7: Community. Web 2.0 Tools and Applications - Go2web20. Get Up and Move | Barter with exercise. Posterous - The place to post everything. Just email us. Dead si.
TCCC-Online-Social-Media-Principles-12-2009.pdf from viralblog.c. Online Database of Social Media Policies. Top 10 Best Social Media Presentations – woorkup.com. 25 Mind Blowing Social Media Infographics. Posted by Michael Duvall in Social Media on Jan 7th, 2010 | 93 responses Inforgraphics, “extensively [used] as tools by computer scientists, mathematicians, and statisticians” , have exploded onto the internet in the last few years. What’s so great about these aesthetic pieces of ‘data reinforced gems’, is their ability to paint a larger picture of what it is the creator is trying to express.
With the complexity and explosive growth of social media over the last few years, it’s not hard to see why so many have looked to express this information in a visually appealing manner – not to mention the benefits they provide when putting on a group presentation. The following 25 social media infographics have been reduced in size to allow you to quickly scroll down the page. Each one has been linked to the original and it is highly encouraged that you visit the links to see them in their full size. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Posterous vs. Tumblr: A Head to Head. In the space between a long-form blog and a short-form Twitter account, there are mini-blog services like Posterous and Tumblr that seek to make blogging much more immediate, support all types of rich media, allow for longer entries if needed, and support short spurts that auto-post to Twitter as well. Once the niche powerhouse dominating this middle space, Tumblr has since seen Posterous, the somewhat unremarkable email-to-blog platform, rise from obscurity, iterate at lightning pace, and start to build up well-deserved web buzz and high profile users.
This tumbling and posturing web-aholic has been using both sites for quite some time, so the head-to-head you're about to read is filled with intimate knowledge of both applications. Posting Options Both Posterous and Tumblr have bookmarklets that make grabbing content as you browse and posting it to your respective site easy as can be. The email post creation process is dead simple. Customization The clear and obvious winner here is Tumblr. The Internet 2009 in Numbers. Twitter awareness/engagement ratio: a pillory or a pedestal for. Social Media Today | Media and Political Marketing- There Is No. Cw_sm_2.pdf (application/pdf objektum) Cw_sm_1.pdf (application/pdf objektum) Pharma and Healthcare Social Media Wiki. 10 Gorgeous Social Media Infographics. 90-9-1. Monitor – TOP10 Közösségi média prezi - Adrenalin. 10 Outstanding Social Media Infographics | @NowSourcing.Com. Infographic.