Social Media
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Coca-Cola has more than 500 brands in 206 countries. That’s a lot of customers, and it means a whole lot of conversations. But what do you focus on? Which conversations matter? Who’s influencing the conversation? How do you get this information to the people who can do something about it?
How Coca-Cola monitors social media
Looking Back at 2011 2011 was a big year for the sites you spend most of your online time on. Phenomenal sites like Instagram , Pinterest and Tumblr all produced milestone years in terms of adoption, traffic and media attention.
2012 – The Year of Social Media Integration
The Recruiters Lounge » How to Build Employee Engagement Using Social Media
Social Media has become an integral part of the way we live and work. It is hard to imagine that it is only twenty years since the Internet was created. According to Nielsen research, social network traffic grew by 43% from June 2009 to June 2010. Social network activity now dwarfs online games, email and search as the number one activity. Every single day more people are also now turning to their social networks, as the preferred way to find jobs. Managers need to realise that social media is much more than Facebook or LinkedIn.
Doctors Changing the Landscape of Social Media | Social Media Today
Patients changed the landscape of social media long ago. They’ve been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media. But what about doctors? What kind of impact do they have on social media in healthcare? Doctors using social media can be profound, especially when they seek to benefit patients and peers through their digital communication.
Shoot First, Apologize Later: Why Pharma Needs to Proceed without Social Media Guidelines
by DJ Edgerton ( @wiltonbound ) Like Tom Petty sang, the waiting is the hardest part. But is it necessary for pharma to continue holding out for social media guidelines before implementing digital strategy? With more than 75 percent of people using the Internet, social media is an important component of business communication. Yet, many pharmaceutical companies are still behind the eight ball when it comes to online interaction and taking advantage of this medium. Back in 2009, the Food and Drug Administration said guidelines were coming, only to backtrack on that by delaying any formal rules and dropping social media from its 2011 guidance agenda .
How do hospitals measure the success of their social media programs? Moreover, how can hospitals effectively measure the impact that their social media program has on their local community . For hospitals, proximity is key. After all, 49 percent of patients rank proximity as the top factor in choosing a hospital.
4 Tools for Hospitals to Measure Local Social Media Engagement | HealthWorks Collective
Social Media, Data Privacy Issues to Dominate Health Care in 2012: PwC - Health Care IT - News & Reviews - eWeek.com
Social media, privacy and security, and health insurance exchanges (HIXs) will be among the top issues in health care in 2012, according to a report by consulting firm PwC's Health Research Institute . In the report, "Top Health Industry Issues of 2012: Connecting in Uncertainty," PwC suggests that more people are using social media tools such as Facebook, LinkedIn and Twitter to connect with people to learn more about chronic diseases. "We believe social media is going to continue to grow, particularly as more people with chronic diseases begin to use the social media channels to be informed about care options to connect with health care organizations," Lindsey Jarrell, principal and co-leader of the electronic health record (EHR) practice at PwC, told eWEEK. "And it's going to play an important role in one aspect of how they manage their care overall."Nov 12, Cardiology Discussion about cardiac arrest on Twitter is common and represents a new opportunity to provide lifesaving information to the public, according to new research from the Perelman School of Medicine at the University of Pennsylvania. The Penn investigators will present two studies (ReSS Abstracts #52 and #53) examining cardiac arrest-information exchange on the social media site today at the American Heart Association's annual Scientific Sessions.
Medical Xpress: Can Twitter save lives?
Social Media Is Changing The Way We Do Business - 20/07/2011
An effective Social Media strategy is a necessity for FTSE-100 companies these days. A decade or so ago, companies were struggling to adapt to the idea of web sites. With customers being face-to-face, and shareholders being those people to whom you had to speak once a year, a lot just didn't get the point. And you could tell that by the sheer inanity of many of those early sites. But look where we are today?
Technology is creating bridges and opportunities to connect all the time. Even nurses , doctors and other healthcare professionals are using technology — and even social media — to connect to others. There are a lot of opportunities online to get to know others, as well as to increase your own knowledge.
Top 25 Facebook Apps for Healthcare Professionals
This sin holds a special place for the people who only retweet compliments about themselves. I was talking to a colleague of mine and she was asking how I have built such a large amount of followers. I mentioned that I get retweeted a lot and I retweet others. Her reply was "I retweet others all the time!" When I checked out her page, the only time she ever retweeted anyone was if it was a compliment about her or a #FollowFriday 2 mention with her in it. You may as well tweet while looking in a mirror telling yourself you're good enough, you're smart enough, and gosh darn it, people like you.
The Seven Deadly Sins of Social Media | Fast Company
Influence is Bliss: The Gender Divide of Influence on Twitter
Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.” Nor is it discernible by the frequency of which one participates in their respective communities.Posted on July 22, 2010, viewed 2203 times and has 0 comments Facebook has announced that it now has 500m active users, just six years after it was launched. The site has become the poster child of social networking on the web. While some others have seen growth, MySpace, Flickr and Bebo appear to have declined in the past year, according to these figures from Nielsen. Interesting international variations are seen, both in the amount of time Facebook users spend on the site each month and in the competing networks' popularity in different countries.
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Research Chris published research with Dr. Wendy Moe and Dr. David Wenschel, determining a method for reliably measuring customer satisfaction through online conversation mining.
Social Media Governance by Chris Boudreaux
Yesterday I noticed quite cool infographic being passed around online. Made by the guys at Trendstream , it maps social media access and involvement around the world. I love infographics. I think they’re a smart, creative way of displaying data in a way that’s easy to understand and is engaging. I’ve also noticed that they seem to be becoming more common, permeating not only technical subjects, where they seem to have originated from, but other areas, such as mainstream media, design and of course, the internet.
Eight cool social media infographics | Blog | Econsultancy
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