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While many businesses have raced to build their presence in the online social sphere, pharmaceutical companies have been typically shielded away from these channels over concerns with liability for monitoring adverse events and entering unknown territory. It’s understandable, as, not surprisingly, pharmaceutical is under greater scrutiny than many other industries.
Online health information firm also halts sale plans and expects 2012 earnings to drop Wayne Gattinella has resigned as CEO and president of US online healthcare information firm WebMD.
The year of the snake 07 Jan 2013 HAVAS Life London’s creative directors look at three campaigns and analyse what makes for strong creative thinking…
By Katherine Hobson
Posted 9th January 2012 in Articles | Register to comment
Posted 5th January 2012 in Articles, Disease Area | Register to comment
By Sten Stovall Investment prospects for Europe’s big drug makers look set to improve dramatically from mid-2012, despite the gloomy backdrop facing the sector as the year begins. In 2012, the $50 billion-plus “global wave” of lost revenues from patent expirations on major blockbuster medicines finally hits the entire pharmaceuticals sector.
How to execute digital: Faisal Ahmed discusses the best ways pharma companies can make sure their sites are picked up by search engines
The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there genuinely interested in what pharma has to say, that there is media eagerly awaiting to scoop up the newest press release, investors keen to learn more about the pipeline compound, patients looking for support with their treatment, advocacy groups ready to collaborate on disease awareness, health care professionals loyal and open to engage with scientific content about a product. Twitter is the new answer to your old loyalty and outreach program.
Posted by Kay Wesley in CRM , Marketing . trackback Last year my New Year post was 5 things I’d like to hear from pharma marketers in 2011 , and you may like to know I’ve heard 4 of the 5.
In the pharmaceutical industry, having an effective pharma social media strategy can be crucial to success in this digital age.
Before 1995, finding a specific drug related information was not a easy task; you needed to go back to the University and the medical library browsing through the collection of CD of medical publications starting by the most recent ones. In those days, keeping up with innovation was not an easy task as more than 50 new chemical entities were entering as new drugs the primary market each year.
The pharma twitter study series is the most extensive study undertaken to date: a benchmark of 15 pharma twitter accounts and their over 50,000 followers! All accounts benchmarked were Global corporate communication accounts, except for selected US accounts that were included.
The good old days of the pharmaceutical industry are gone forever. Even an improved global economic climate is unlikely to halt efforts by the developed world’s governments to contain spending on drugs. Emerging markets will follow their lead and pursue further spending control measures.
Facebook shut down Facebook.com/Merck after Merck KGaA announced plans to take legal action “based on the apparent takeover of its Facebook page” by its US cousin, Merck & Co.