background preloader

Instagram Strategies

Facebook Twitter

Instagram : Guide pour un usage professionnel. Instagram insights. Instagram for Brands. E book YouSeeMii 05/12 - Générez de l'engagement par l'image. How Brands Are Using Instagram to Reach New Audiences. From Instagram to PicPlz, Pose to Path, photo-sharing apps have become something of a phenomenon among smartphone wielders over the last few months — and where users go, brands are quick to follow. Instagram is proving particularly popular among consumer brands, not least because it's enjoyed the greatest growth rate in terms of users. The iPhone-only app garnered 100,000 registrations in its first week; by week 10, 1 million users had signed up for the service.

At present, the platform has about 2 million registered (although not necessarily active) users, who upload around 290,000 photos per day. Why, exactly, has Instagram proven so popular? Its stylish, intuitive interface is certainly part of the equation. Users need only snap a photo, apply an optional filter and click to simultaneously share to multiple social networks, including Instagram's built-in network. "People love to capture a moment in time with their friends and share it. Instagram : presentation, tutoriel, strategie et analyse critique. Instagram : enjeux et interets pour les marques.