ShareASale. Publisher Home. Affiliate Programs - LinkShare. Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales to be a contender. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers. To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive Rakuten ecosystem data settling in as their second-party source. 73% Average New to File321% Higher ROAS260% Higher Conversion Rate72% Lower CPA “Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.” Eugene Lai, Director of Digital Marketing, PacSun.