3 Social Media Metrics Your Business Should Track. How do you measure and manage your social media marketing? Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.” So, how do you know what to measure to get the most out of your social media marketing for your business? Here’s what you need to measure to know how well your social campaigns are performing. Metric #1: Share of Voice You may already be tracking the brand mentions on social media websites, as well as whether those mentions are positive, negative or neutral. But how would you to know how your company is doing compared to the available market? You can take things to the next level when you measure the share of voice (SOV). Your website’s SOV measurement helps you discover what percentage of mentions within your industry goes to your brand—and what percentage goes to your competitors.
Fortunately, there’s Social Mention, a free tool to help you measure and compare your company’s mentions to your competitors’. 5 Simple Metrics to Track Your Social Media Efforts. Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success. Here are five simple metrics to find out whether your social media effort is paying dividends. #1: Examine Referring Traffic Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.
Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Quick Tip: For Twitter referrals, search both Twitter and t.co, which is the built-in Twitter link shortener. #2: Review the Quality and Relevance of Content. The 14 Most Important Social Media Metrics to Track | SumAll. It’s all too easy to get lost in the wilderness of data that comes with having a social media marketing presence.
Each platform generates its own unique set of data, and that data may not be comparable to that of another platform. Some datasets, like Facebook’s, seem almost exhaustive, while still offering only vague hints about what’s working and why. Others, like Twitter, are deceptively simple yet filled with nuances.
Which of these data points are relevant? Let’s take a look at the 14 most important social media metrics. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Armed with these metrics, you’ll be able to accurately describe exactly how your social media initiatives are performing in almost any context. The 5 Social Media Metrics Your CEO Actually Cares About. This is Brian, our CEO. Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company.
He's also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, and he's quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise. While we proudly think of Brian as a unique leader, this laser focus on measuring the right metrics is something I'd wager he shares with CEOs across the board. 1) Channel Reports: Are we spending our time and money in the right places?
It never feels like you can move fast enough when you're trying to build something remarkable. If you're a HubSpot customer, you can find this data in the Sources report (example below), and you can export it to send to your CEO along with the rest of the data that matters for social media decision-making. The 5 Easy Steps To Measure Your Social Media Campaigns. If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this post we will help you get started with social media measurement for your organization by addressing these questions: How do you know if your social media activities are effective? How do you decide what metrics you should be monitoring? The Two Types of Social Media Measurement The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over timeCampaign-Focused Metrics – Campaign or event analytics with a clear beginning and end Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand and company.
Let’s Start With An Example Let’s say you work at a large consumer products company and are about to launch a new diaper brand. Step 1: Determine Your Social Goals. 5 Social Media Marketing Metrics You Must Measure. If you asked 20 marketing experts what the most important social media metrics are, chances are you’d get 20 different responses. The truth is, SMM is a very broad topic, and there isn’t a one-size-fits-all way to measure success.
Yet, it’s critically important to understand what is (and isn’t) working so you’re not wasting valuable marketing dollars heading in the wrong direction. While there are dozens of ways to measure SMM, here are a handful of metrics that every marketer should be keeping track of. Where is your traffic coming from? This is one of the most powerful tools for determining what areas you should be focusing your marketing efforts. To track your traffic, login to your Google Analytics account, go to the Traffic Sources tab, click on the Referring Sites option and type in each social network address. But adding utm tracking parameters to every single social media post can be a huge pain. How many people are clicking on your social shares? How To Measure Social Media ROI For Your Business. Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses.
As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your social media investment is truly warranted, you need to track how social is influencing every interaction you have with your clients. The following explains how to measure social media ROI for your business, in 4 easy steps. 1) Connect Your Social Media ROI Back to Your Business Goals The first step involves setting social media goals that complement existing business and departmental goals. If you have set a specific number of leads you’re trying to attain this quarter, set the number of leads you want to specifically be driven by social media. The brand awareness created by social media—seen in vanity metrics including “likes” and “+1s” and “Retweets”—is valuable, but it is not enough. 4) Adjust to Improve. Social Media Reporting: What Metrics Matter? As a social media marketer, I recently underwent a rite of passage for our industry: researching and choosing a social media monitoring tool for my agency.
As I soon learned, this was no small task. During the process, I learned a very important lesson: before finding a tool that fits, one must first identify the key metrics to be measured. After all, not all social media monitoring tools are built alike. Brands and agencies must first identify their key metrics before a tool can be chosen to suit their needs. Wanting to know what metrics matter most in social media, I rounded up a few friends from social reporting agencies, online marketing firms and individual brands to offer their insight. Ted Rubin, Chief Social Marketing Officer, Collective Bias “I talk often about ROR, Return on Relationship™ (hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. Jason Eng, Product Marketing Specialist, Sony Pro About Deidre. How To Set Measurable Goals for Your Social Media Marketing. If I had a dollar for every time I’ve been told how important social media is, I’d be off vacationing in Bora Bora right now.
My frustration with the “social media pitch” is that people are making very strong claims without backing them up. What smart marketers want to know is, how do I quantitatively measure my efforts on social media? In today’s post, we’ll be covering which KPIs (Key Performance Indicators) to track for various social media marketing channels including Facebook, Twitter and Google+.
Also included are some handy tools that can help make the process both easy and effective. If you’re just starting to crack down on social analytics, then this post is for you. Twitter Twitter currently boasts more than 550 million active users. I don’t know about you, but that statistic never fails to blow my mind.
If you’re not sure how to set realistic social media goals, I recommend checking out how your competitors are performing. Follower Growth Frequency How often are you tweeting? The Social-Media Measurement Marathon - EXHIBITOR magazine. O runner embarks on a marathon without some kind of goal in mind, be it breaking the tape, placing high in his or her age group, or simply putting one foot in front of the other for 26.2 miles. And every goal hinges on some type of measurement – whether via a stopwatch or merely mile markers ticked off.
Without this dynamic duo, i.e., goals and measurement, a marathon is little more than a flash mob of folks in neon-hued shoes. The same is true of social-media marketing. Without measurable goals and hard metrics, social-media marathons are more like meandering walkabouts. But many exhibit marketers forgo setting goals before they sprint off on a social-media venture, or only examine surface-level vanity metrics instead of the hard numbers that have a real impact on their companies' bottom lines. Granted, stopwatches and split times aren't just about measuring runners' performances; they're also a key component of improvement. 1. 2. 3. 4. 5. 6. 2013distasomccorkindale. Measuring Your Social Media Success. (First published in the September issue of the NTEN: Change journal.) Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents.
Though each tool is a little different, they all create opportunities for your organization to start conversations and to show the personal side of, and the personalities behind, your work. And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement.
Think about fundraising for a second. Social media remains largely uncharted territory. Setting Goals Is social media working for your organization? It’s a lot easier to answer a specific question, like “How many comments are you getting on your blog?” Start with setting clear goals. If you lack clear goals, you’ll find it impossible to effectively measure what you’re doing. Planning Your Campaign. Benchmarking Your Social Media Success. Editor’s Note: The following is a guest post from Tristan Handy from Argyle Social, a service SME uses and a company that sponsors our events.
But I think you’ll agree, disclosures aside, it’s awesomeness. You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good? If you don’t frame your performance correctly, your boss won’t recognize your impact. Fortunately, demonstrating your success can be easy. Measure the right stuffKnow how you stand up to your peersChoose outliers to tell a story Read on as I explore each step in detail. 1.
The core measure of performance in social media marketing is clicks. To give your metrics more weight, start measuring clicks per follower (CPF). Normalizing by audience size is important for two reasons. 2. 3. Social Media Benchmarking: What You Might Be Doing Wrong | Simply Measured. Social Media Benchmarking: What You Might Be Doing Wrong Kevin Shively Blogger Extraordinaire Simply Measured “So…Is that good?” This is a question I hear constantly from social media managers when they’re digging through their data. As the space becomes more competitive, and the level of sophistication around social data has grown, so has the need for greater context…but how do you get to that context? If you’re setting up bad benchmarks based on unreasonable or unreliable data, you’re doing more work, developing unsound tactical plans, and missing crucial components of your social business. Sometimes, you may even wind up with no clue where to go next: In the midst of confusion, we have a natural tendency to over-simplify: “My competitor has XX number of fans, so that’s my benchmark.” or “Last month I hit XX visits, so that’s my benchmark.”
One of the main places we see this is with competitive benchmarking. 1. 2. 3. 4. Aspirational Benchmarking Trended Benchmarking Earned Benchmarking.