Mini. What happens when advertisers try to control your mind. Understanding the key variables in Viral Marketing. A short study of this web site reveals that a hugely important factor for success in startup companies is finding ways to acquire customers at a low cost.
In the Business Models section, we looked at the perfect business model: Viral customer acquisition with good monetization. However viral growth turns out to be an elusive goal, and only a very small number of companies actually achieve true viral growth. In 2005, I invested in a company called Tabblo (acquired by HP in 2007), and had the good fortune to work with an outstanding entrepreneur, Antonio Rodriguez. Tabblo did manage to achieve good viral growth, but around the same time YouTube was launched and managed to achieve explosive viral growth.
10 mind-blowing mobile infographics. Social Media Gets Professional. Fourteen Social Media Disasters: Learning from the mistakes ... Social media can work wonders for your brand, but it can also spell disaster.
A colleague recently asked me for a list of examples of where the wrong post or tweet has damaged a brand’s reputation. I had a few examples on the top of my head, but thought I would do some extra research on the side to see what else I could find. After some research, I produced a deck titled “Social Media 101: Social Media Disasters”. I’ve loaded the deck to Slideshare and have embedded it here: Examples of bad social media can be tracked back to a focus on social media governance by companies. Rebecca Black e o Marketing de Resultado nas Redes Sociais.