Who's Spending the Most Money on Social Games? [INFOGRAPHICS] Social gaming has already become a multi-billion dollar industry. Its biggest player, FarmVille creator Zynga, is already worth more than $4 billion, and recent estimates say that social gaming will generate more than $1 billion in revenue this year. Which people are sending the massive amounts of money that's fueling this market, though? Who's buying all of those virtual cows and magic armors while completing countless offers? Virtual currency platform Social Gold performed a four month study in order to find out. The results, which are nicely summed up in the two infographics included below, demonstrate several emerging trends in social gaming: - 7% of users that make a virtual goods purchase are still buying them after four months.
There are a lot of other interesting gems hidden in these two infographics. Social Gaming Monetization by User Segment Social Gaming Monitization by Region. AdSense. The secret to smart shopping. The best way to shop online. Eight ways to make money online | Yahoo! Finance.