Gauges. Funnel Analysis. The Exact Match Domain Playbook: A Guide and Best Practices for EMDs. Exact match domains have always been the source of a lot of contention among SEOs. For quite some time, EMD’s have offered a competitive advantage for SEO’s who understood how to use them. In the early days of search when relevance algorithms were rather weak, many folks used “double dashed” domains because they were cheap to buy, and easy to rank. $6 to rank for a 3 word phrase. Sold. However, when you see best-online-seo-company.biz in your search result, you start to question the weighting of relevance factors.
Despite the debate and obvious abuse, EMD’s represent what SEO’s do best – Seize Every Opportunity! I’ve always been a pretty big fan of EMD’s, and I agree with Elliot Silver that EMD domains can be brands. Matt Cutts (esteemed Google engineer) has made this comment in the past (about 2 years ago): "We have looked at the rankings and weights that we give to keyword domains and some people have complained that we’re giving a little too much weight for keywords in domains. Camels and Rubber Duckies. By Joel Spolsky Wednesday, December 15, 2004 You've just released your latest photo-organizing software. Through some mechanism which will be left as an exercise to the reader, you've managed to actually let people know about it.
Maybe you have a popular blog or something. Maybe Walt Mossberg wrote a rave review in the Wall Street Journal. One of the biggest questions you're going to be asking now is, "How much should I charge for my software? " So if you like cotton uniforms you better get this right. The answer is really complicated. Now. Some Economic Theory Imagine, for the moment, that your software costs $199. Let me plot that: This little chart I made means that if you charge $199, 250 people will buy your software.
What would happen if you raised the price to $249? Some of the people who might have been willing to pay $199 are going to think $249 is too much, so they'll drop out. Obviously, people who wouldn't even buy it for $199 are certainly not going to buy it at the higher price. Consumer Surveys: Home. Business Model Canvas Optimized for Lean Startup | Lean Canvas. Bureau Homepage. Filings & Forms. Juice Pitcher Aaron Patzer. The Secrets of Market Sizing « The Business Research Blog.