How to Put the Social into the S of Your SEO. Customers come to your site through search via search engines.
Basic concepts that help make your site friendly to search engines such as Google include: crawlable relevant content, site organization, links – both internal and inbound from external sites, keyword use, and code optimization. Today, customers also look for new content on Twitter, Facebook, their favorite blogs and links. Those social sites do more than talk directly to customers – they “provide positive signals to search engines and affect search visibility.”1 That means to remain cutting edge and maximize your searchability you need to go beyond the basic SEO concepts – you need to make your sites both “search and social media friendly.”1 Provide fresh content Search engine and social web users “respond favorably” to content that is frequently updated. If your website is not doing well in searchability there is no doubt you are losing valuable revenue and traffic. Resources About Karen Daniels. 5 Essential Steps to Make Your Site Search & Social Media Friendly.
Lee Odden (@leeodden) is CEO of digital marketing agency TopRank Online Marketing and writes about search, social media & online PR at Online Marketing Blog.
The increasing demand for fresh, live web content as well as the expectation of consumers to interact with what they find in the search results requires that website owners and content publishers make their websites both search and social media friendly. Here are 5 ways to do just that: 1. Fresh content To play the search and social media game, a website must be in the content publishing business.
Websites that frequently add content provide more web pages for search engines to include in search results and attract more links from other websites. Besides providing a positive signal to search engines, fresh content can also take on a social flavor based on the tools used to publish. Example: Econsultancy home page 2. Not all of a company's social web participation needs to happen offsite with third party tools. Example: REI 3. 4. 5.
Social Media Friendly SEO. Numerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines.
Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about. Is the same true for web sites that are not social media friendly? People discover new sites through search, but also through recommendations made via email, word of mouth and through social media content. Making a web site social media friendly will facilitate the saving and sharing of content with others, extending reach and facilitating engagement. Consumers find new content via social networking sites ranging from links on Twitter to Facebook to their favorite blogs.
Search is the most efficient and effective way for consumers to discover content. Core concepts to understand search engine friendly web sites includes: NextDayFlyers.com Blog. Getting found is what SEO is really all about. And if you’re not Oprah or Miley Cyrus (2 of the top 5 searched personalities for 2010), you have to do a little more work to rise to the top. So here, based on are some easy and important SEO tips to help you do just that. Optimize Your About Page Your About page is very important. Let’s face it, since potential customers often can’t meet you in person, they often decide whether or not to do business with you based on the information they read there. Make sure your tagline is relevant, and briefly describes what you doInclude a couple of paragraphs on goals and accomplishmentsInclude key points and essential factsYou can add subsidiary pages that are more in depth Three Unusual Places Your Keywords Should Go Don’t forget to out your keywords to work for you everywhere you go.
Create a company mantra with keywords and encourage employees to use itIncorporate keywords in job titlesOptimize all printed material with keywords also Twitter SEO Tips.