Marketing

How to Make Your Tweets More Trustworthy [STUDY] Ever feel like you tweet something important, but no one believes you?

A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. And it's not just marketing fluff; the study was conducted by researchers from Microsoft and Carnegie Mellon University. Among the lessons for how to get trustworthy tweets: Gain followers and retweets, include URLs in your posts, have a profile picture, and fill out your bio with information related to topics you tweet about. The researchers surveyed more than 250 Twitter users to determine what factors do and don't lend tweets credibility. Then they scored that group of factors on a scale of one to five, five being the highest. Here are the top 10 things that make tweets more trustworthy, along with their respective scores: And here are the five least gravitas-lending factors for tweets:

How to Opt Out of Facebook Social Ads. How Social Tools Are Changing Performance Management. Morgan Norman is the founder and CEO of WorkSimple, the social performance application focused on social goals, feedback and recognition for you, your team and company.

Connect with him and WorkSimple on Facebook and Twitter. Cutting edge apps, software, websites and gadgets are sparking big changes in the workplace. Consequently, traditional performance reviews are no longer making the cut, and with good reason. How are social and digital tools changing performance reviews? The following key players in the social goal and performance space talk about the effect of digital tools and the future of performance management. 1.

The past decade has fostered an incredible advance in social technology. She advises organizations looking to add a social aspect to ask the following questions: Why are we adding a social component? "Once you know the answers to those questions, develop a plan to revamp the current system and integrate social into the workplace," she says. 2. 3. What do you think? Developers see Google as Bigger Growth Area than Facebook. Facebook may have been a hunting ground last year for developers expanding their social mobile programs, but their sights are set on growing with Google in 2012, a new study suggests.

According to a new report by mobile platform company Appcelerator and analyst firm International Data Corporation (IDC), developers are more interested in using Google products such as Google+, search, Gmail and the Android Market to implement their social strategies. The survey — which was conducted among 2,173 developers worldwide — found that 39% of participants said the network effects of Google’s initiatives are more important to their social strategies in 2012 than Facebook's social graph. SEE ALSO: Facebook Wants to Own Your Social Graph "Google is learning some good lessons from Facebook about what not to do and what to do better," Appcelerator principal analyst Michael King told Mashable.

"We didn't expect Google to expect to do so well against Facebook, but it puts them at an advantage. How Airlines Have Taken Flight With Social Media [INFOGRAPHIC] The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals.

Thousands of flights each and every day transport millions of passengers all over the world. As we all know, traveling can make one irritable, and delays or lost baggage prompt many consumers to complain. Before social media, these complaints might dissipate in the ether or be left on hold for 30 minutes. Fortunately, the airline industry has taken note of the social web as a customer service tool, fielding complaints, inquiries and yes, even compliments, on Twitter and Facebook. Never has the airline industry been so responsive, helpful, compassionate and human.

Check out the infographic below to see what some of the most social airlines are doing to reach new heights with social media. Series supported by Vocus Infographic design by Lorena Guerra.