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Catching Up (9/15)

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Facebook Smart Lists: Mark Zuckerberg's genius ability to take other sites' best ideas. - By Farhad Manjoo. Remembering a Relationship, One Chat at a Time - Health. When Kickstarter Goes Wrong: Were 419 Backers Almost Taken for a $27,637 Ride? By Adrianne Jeffries 9/15/11 4:49pm Share this:

When Kickstarter Goes Wrong: Were 419 Backers Almost Taken for a $27,637 Ride?

A New and Improved Moore's Law. Researchers have, for the first time, shown that the energy efficiency of computers doubles roughly every 18 months.

A New and Improved Moore's Law

The conclusion, backed up by six decades of data, mirrors Moore’s law, the observation from Intel founder Gordon Moore that computer processing power doubles about every 18 months. But the power-consumption trend might have even greater relevance than Moore’s law as battery-powered devices—phones, tablets, and sensors—proliferate. “The idea is that at a fixed computing load, the amount of battery you need will fall by a factor of two every year and a half,” says Jonathan Koomey, consulting professor of civil and environmental engineering at Stanford University and lead author of the study.

More mobile computing and sensing applications become possible, Koomey says, as energy efficiency continues its steady improvement. Google Reports Progress in Digital Books Settlement Talks. (Updates with judge’s remarks in third paragraph.) Sept. 15 (Bloomberg) -- Google Inc. reported progress in possible settlement of a lawsuit over the search-engine company’s digital reproduction of books, lawyers told the judge in the case. Meme Weaver - Magazine. The author tries—and fails—to cash in on a big idea.

Meme Weaver - Magazine

John Ashcroft When I was young I wanted to write a challenging book of ideas. I had in mind the kind of “deep” book that public intellectuals of the 1950s and ’60s wrote: The Lonely Crowd, The One-Dimensional Man, The End of Ideology. Intellectuals talked seriously about them in magical places like New York and San Francisco, places I—being in Kansas—knew nothing about. Unfortunately, I didn’t really have anything deep to say. Yet I still hungered to write a book of ideas. Data scientist: The hot new gig in tech. Companies that want to make sense of all their bits and bytes are hiring so-called data scientists - if they can find any.

Data scientist: The hot new gig in tech

FORTUNE -- The unemployment rate in the U.S. continues to be abysmal (9.1% in July), but the tech world has spawned a new kind of highly skilled, nerdy-cool job that companies are scrambling to fill: data scientist. A data scientist helps companies make sense of the massive streams of digital information they collect every day, everything from internally generated sales reports to customer tweets. The Agonies of Picking a Product Name. Netflix Cuts Its Guidance by One Million Subscribers - Peter Kafka - Media. Netflix, which instituted a price hike earlier this fall, says the higher costs are turning off more customers than it expected.

Netflix Cuts Its Guidance by One Million Subscribers - Peter Kafka - Media

The video rental company has cut its third-quarter U.S. subscriber projections from 25 million subscribers to 24 million, a four percent cut. Netflix stock plunges after cutting subscriber outlook - Sep. 15. NEW YORK (CNNMoney) -- Netflix subscribers threatened to flee in droves when the company whacked them with a surprise price hike, which kicked in this month.

Netflix stock plunges after cutting subscriber outlook - Sep. 15

Now they're making good on that threat. Netflix on Thursday cut its subscriber forecast for the current quarter, saying it now expects to end the period with 24 million customers -- down from the 25 million the company forecast just a few weeks ago. That's also down from the 25.6 million global subscribers Netflix had on June 30, the end of its second quarter. Investors punished the stock, sending Netflix (NFLX) shares down nearly 19% -- even though the company did not change its earnings or sales guidance. Qualcomm details next-gen 2.5GHz Snapdragon processors. Your phone is only going to get faster and better in the future, according to Qualcomm, as it's outlined the next step for its Snapdragon processor at its Innovation Qualcomm event in Istanbul.

Qualcomm details next-gen 2.5GHz Snapdragon processors

News.me finally gets its wings — but can it fly? If You Already Hate Windows 8 Then You Hate Technology. Anonymous to launch more effective site-attack tool Saturday, when it occupies Wall Street. September 15, 2011, 1:26 PM — Hactivist group Anonymous announced it will launch a new weapon on Saturday to replace the Low Orbit Ion Cannon application it uses to automate distributed denial of service attacks.

Anonymous to launch more effective site-attack tool Saturday, when it occupies Wall Street

Rather than just automate content requests to make them faster and easier to launch – so a botnet can launch 10,000 per second rather than 5,000, for example – as the previous application did, the new #Ref#Ref uses a web-site's own server resources against it, according to hints from various Anonymi. The group has been testing the new app during the past few weeks, bringing down the main WikiLeaks site, attacking Twitter and running other tests designed to verify the scalability and reliability of the new app.

The release of #Ref#Ref is timed to coincide with the combined online/real-world protest against the economic power of Wall Street firms, which it scheduled for 7 a.m. Eastern time Saturday, Sept. 17. The operation dubbed #OccupyWallStreet was announced several weeks ago. Disrupt, Disruption, and the Nobility of the Tech Scene.