Pricing Strategies. In terms of the marketing mix some would say that price is the least attractive element.
Marketing companies should really focus on generating as high a margin as possible. The argument is that the marketer should change product, place or promotion in some way before resorting to price reductions.
Consumer Watchdog. Firms. Cross-culture. Finance. Lean Manufacturing: flexibiliser et lisser la production. Heijunka signifie séquençage, lissage de la production.
L’objectif de Heijunka est d’amortir les à-coups de la demande commerciale en produisant par petits lots plusieurs modèles différents sur la même ligne. C’est le principe «one piece flow».