
Today Facebook made a significant announcement: publishers can now publish content to the feeds of all people who liked a specific page. This is a significant step forward in the opening of Facebook Page functionality to the entire web. Also as part of the announcement, Facebook announced a minor, yet significant, upgrade that will convert all iFrame like buttons into share buttons as well. This is the second step of Facebook providing all pages on the internet with the same tools that all Facebook Pages have. For example, let’s say you “like” this article. I will be able to send a news feed story to all Facebook users who liked that page.
HUGE: Facebook Lets Publishers Contact “Likers”
Ombudsman » Privacy: het gaat er niet alleen om dat je iets publiceert, maar waarom
What Facebook's New Features Mean for Journalists
Leeuwarder Courant verplicht reageerders tot Facebook – Dat zouden meer sites moeten doen? | De nieuwe reporter
In recent weeks, Facebook has been wrangling with the Federal Trade Commission over whether the social media website is violating users' privacy by making public too much of their personal information. Far more quietly, another debate is brewing over a different side of online privacy: what Facebook is learning about those who visit its website. Facebook officials are now acknowledging that the social media giant has been able to create a running log of the web pages that each of its 800 million or so members has visited during the previous 90 days. Facebook also keeps close track of where millions more non-members of the social network go on the Web, after they visit a Facebook web page for any reason. To do this, the company relies on tracking cookie technologies similar to the controversial systems used by Google, Adobe, Microsoft, Yahoo and others in the online advertising industry, says Arturo Bejar, Facebook's engineering director.

