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I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when Tom Critchlow posted his Google Docs SEO tutorial on distilled.
In the past few years innovations on the web have made it incredibly easy for regular people like you and I to enter the world of coding. For example, right at the end of 2010 I started dabbling with Google Appengine and shipped a fully functional interactive site in 4 weeks. (Read how I built 7books in 4 weeks )
Yesterday I was talking to my developers and giving them some SEO and Analytics training.
You probably know that I am a big Excel fanatic (though not an expert).