What Do Skittles Have That I Don’t Have? Are you jealous?
Who wouldn’t be jealous of like counts and comment counts like these. Sixteen thousand likes for a stupid comment about serving Skittles at red lights. No pictures, no links, no free Skittles. Just a short little comment. But wait, I was one of those people who chuckled at the comment and then clicked on the like button.
It’s this kind of success that every other consumer brand dreams of and tries to figure out. The major problem is this. In these two cases, and for many many more brands, the personality and essence of the brands don’t come through the messages. Domain Wars: The Big Money Scramble for New Web Turf. If you operate a website, you're currently tied to one of 22 different top-level domains.
We're talking .com, .org and the ever-elusive .biz. In June, the Internet Corporation for Assigned Names and Numbers (ICANN) agreed to create new generic top-level domains (gTLD), allowing companies and organizations to apply for domains that engender a more specific brand presence. For example, a car company could reserve .car or .bmw if it wished. Google applied for a staggering 101 gTLDs, including .lol. This new opportunity comes with a hefty price tag — $185,000 simply to apply and an additional $25,000 annual fee, should a company's domain application be accepted. SEE ALSO: 9 Things You Need to Know About ICANN’s New Top Level Domains Other companies appeared out of nowhere to snatch up potentially lucrative gTLDs. The infograhic below, created by Column Five for Demandforce, breaks down the numbers behind ICANN's new round of domain registration.
Image courtesy of iStockphoto, ronstik. How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle. Most forms of online B2B marketing and advertising focus on attracting and engaging business customers through a sales cycle to create awareness and interest, through consideration and ultimately to purchase.
That’s reasonable since there’s a clear investment and return. While a lot of social media-savvy business to business companies are leveraging social channels to engage with communities and for customer service, most implementations of corporate social media marketing are no different than any other sales-focused marketing effort. Create Content that Nurtures — and Nudges — Your Prospects. Popular Today in Business: All Popular Articles Content both motivates actions and resolves problems.
As marketing communications practitioners, it’s natural for us to think about what it takes to get a little attention from a buyer. But are we doing all we should with our content to nurture those buyer prospects that are milling around the periphery of the sales funnel — gradually mitigating their concerns, soothing their anxieties, and building their confidence so that they are ready to advance through the sales funnel? The nurture phase requires content that motivates inquiry Content marketing strategy that targets the inquiry stage should try to establish credibility and confirm notions about the appropriateness of a product within the initial consideration set.
“Profitable action is all about hand raising. Related Resources from B2C» Free Webcast: The 7 Deadly Sins of Lead-Gen Landing Pages. 3 Ways to Use Social Media to Improve Your Search Rankings. Are you happy with the traffic coming to your blog or website?
Have you kept up with the changes in search engine optimization (SEO)? This is essential for most businesses today. Keep reading to learn how Google changes are making social media more important and what you can do about it. Recent Google Changes Put Spotlight on Social Media On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).
Google's Penguin algorithm update was a recent search engine change designed to eliminate spam from the natural search results. The Google Penguin update had three primary objectives to minimize the SEO impact of the following web marketing elements: Low-quality and manufactured website backlinksOn-page over-optimization“Black hat” (or illicit) SEO techniques. 6 Steps to a Perfect Social Media Strategy. July 31, 2012 6 Steps to a Perfect Social Media Strategy By Melonie Dodaro in Social Media If you are seeking to increase leads, sales, visibility or all of the above, the first thing you want to do is make sure everything you do online and offline obeys these six principles, that Dr.
Robert Cialdini covers in his book Influence: The Psychology of Persuasion. 1. 2. 6 Ways to Best Utilize Different Personality Types Within Your Organization & Consider A Career At TopRank Online Marketing. A few TopRank team members at the #OptimizeBook Minneapolis Launch.
The Google Yourself Challenge. How To Check Username Availability On Social Media Sites. With more and more social media sites coming up every now and then, it has become very difficult to have a unified username across all social networks.
But it’s very important to claim your username everywhere to maintain your personal or brand social identity. Check out 3 Websites To Check the availability of username and also secure your username across all Social Networks easily. 1) Knowem It lets you search availability of username on more than 600 popular social networks, over 150 domain names, & the complete USPTO Trademark Database to help you secure your brand on the internet. How to Help Your Brand Find Its Most Compelling Story.