The Importance of Setting Infographic Objectives. The Internet is full of infographics that lack fundamental direction or purpose. These types of information designs can be ineffective as a communication tool as well as a time and labor drain on your organization. Before jumping into the design phase there are a couple of important questions you should ask yourself: What is the purpose of your infographics? What goals does your organization hope to accomplish by using infographics as a communication tool? To help shape your infographic objectives, it’s important to understand: • The audience you are creating infographics for AND • What information your infographics need to communicate. Your audience is comprised of different people that will have questions about your products, services, and organization—they could be customers, prospects, employees, investors, suppliers, and partners.
The information needs that guide your organization’s infographic decision-making will vary depending on the type of audience you are communicating with. Content Marketing: Curation, Repurposing & Collective Social Wisdom. One of the great talents of an effective content marketer is the ability to re-create or as my pal Ann Handley says, “reimagine” content. This is a topic we’ve covered many times in the context of SEO, PR and blogging. As the popularity of content marketing becomes an essential component of many business marketing plans, interest in the right mix of creation, curation and re-purposing has justifiably skyrocketed. Many companies don’t have the resources to create anything new or don’t believe customers need anything more than product features and benefits pages. Optimizing archived newsletters, press releases, images, video, PDF spec sheets and MS Office docs was born out of the need to diversify what constitutes marketable content for search and consumers.
Many companies are sitting on all types of content and digital assets that could repackaged, re-purposed or curated into usefulness as a marketing asset. A classic example is to announce a product. Using an Editorial Calendar for a More Successful Copywriting Strategy. Popular Today in Business: All Popular Articles Over the last year at Spindle Tree I’ve helped businesses involved in language tuition, social media, bookkeeping and others develop content for their websites, blogs and networking minutes. My approach is pretty much the same with each client and each project, I ask 3 basic questions: What do you want the end result to be? What is going on in your industry at the moment? How will this tie in with your other content/copy/marketing materials/social media? Most clients can answer the first two questions easily. 2012 will be the year that organizations realize the value of original content over content curation, according to Joe Pulizzi, and I believe he’s absolutely right.
The plan that you need is an editorial calendar. Creating an editorial calendar Most importantly… Don’t forget to put your editorial calendar somewhere where you can see it and be reminded of what needs doing and when. Here’s a freebie! How to Make B2B Content More Shareable. Janet Aronica is the head of marketing for Shareaholic, makers of content sharing and discovery tools for publishers. Keep up with Shareaholic on the Shareaholic blog and follow Shareaholic on Twitter @Shareaholic. When it comes to creating content for a company blog, “if you build it they will come” is not the right mantra. Smart social media promotion of your content is key, and it’s almost as important as creating the content itself. That said, copying and pasting the same old thing to every social network — or worse, automating it — isn’t an effective strategy. Each platform has its own unique nuances that, when wisely taken advantage of, can increase clicks on links you share and page views for your blog.
Here are tips on how to do that on each platform. Twitter Headlines: You only get one shot at a first impression. Pinterest Facebook Optimize Page Elements: Facebook pulls in several parts of your blog when posting a share. Google+ 22 Ways to Create Compelling Content. 3 Social Media Tips and Tools to Organize, Implement, & Monitor Success.
Working in the marketing department for any sized organization takes organization, dedication, innovation, and standardization. BIA/Kelsey estimates that digital marketing spending among small and midsize companies will reach $16.6 billion annually by 2015. As online marketing budgets grow there is more room for testing and implementing search and social media tools that will help streamline processes and monitor results. With all the moving pieces involved in creating a successful online marketing program, it is easy to get caught up in the thrill of testing and purchasing new products and software tools meant to make your life easier. Believe me, I know about this first hand. Over the past few years I’ve experienced selecting tools the right way, and the wrong way.
Organization I don’t know about you, but organization does not come naturally to me. Implementation My advice for implementation? Tool: Hootsuite We all know that social media never sleeps. Monitoring. To Blog or Not to Blog? How to Add Google Author Tags to Your Blog for Improved Search Results. Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”. When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results.
This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog. What is rel=”author”? Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image: Standard anchor tag linking to Google+ account. In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to. Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this: How to Implement rel=”author” A Super-Quick Guide to Building a Website.
The business of building your own website may seem a bit daunting, but we've outlined some of the key steps to make it a simpler, more streamlined process. Whether you're starting a personal blog or designing a site to go along with a product or business, these tips are sure to help you through the task.
Take on your piece of the Internet with our guide on everything from picking a platform to copyrighting a domain name. Choose a platform — First and foremost, you should research and decide on an appropriate site platform. If you're writing a blog, then you may want to consider WordPress, OnSugar, or Blogger. For a more universal platform, try free sites like Webs and Webnode.Brainstorm branding and content — Before you launch your site, narrow down your vision.
What are your goals? Want even more detailed how-tos on creating your perfect corner of the Internet? Source: Flickr user Marisa Vasquez. 16 Creative Ways to Use Twitter for Business | Social Media Examiner. 10 Steps For Writing A Blog Post In 30 Minutes Or Less. Blogging By Chad Pollitt, Published July 9, 2012 Coming up with good blog posts on a daily basis can be a challenging task indeed.
Here in the Kuno labs we try and stay ahead by always having three or more posts in the queue. However, for various reasons, now and then we burn through our queued posts and find ourselves scratching our heads wondering if someone around the office has a post to publish in the morning. Today is one of those days and the answer is no – no one has a post for this morning.
Identify a problem your readers have and focus on solutions throughout the post.Make sure to identify in the Top 10 List in the title of the post. That’s it. Image: Pop Culture Geek Learn how to implement the 22 C’s of content marketing, explore 37 months of real content marketing analytics and understand the landscape of content marketing for business. The 11 “Secrets” of Prolific Content Creators.