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Thursday - Content: Creation, Curation, & Marketing

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10 Habits of a Blogging Master. I decided to bring in a guest blogger for today’s post. No, I’m not being lazy. I just thought it might be nice for us all to see things from a different perspective. Don’t worry, I’ll be back on Thursday. It’ll go by fast, I promise. So, without further ado, I would like to introduce you to todays guest blogger. My dog Cali. Bark! Now that you mention it, that is pretty annoying, isn’t it? Now, before I begin, I just want to clarify the title a bit. Anyway. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. That should do it for now. Top Tips for Content Marketing in 2012. Popular Today in Business: All Popular Articles Competition for successful content marketing in 2012 couldn’t be steeper with Google’s Penguins thriving on content, people scrambling to support their SEO efforts with guest blog posting and professional marketers vying for thematic links coming from their unique off page SEO content.

Users are demanding quality content (and rightfully so) from websites at every stage of the online buying cycle and, for search engines, content continues to be the biggest influential factor when returning results. However, for many, getting the most out of content marketing can be tough so let me make things a bit easier for you… Re-purposing Content You should have so much existing content at your fingertips that you are struggling to get it all online (if you are thinking ‘really?’

, read on) so start repurposing your content and stop looking for new content. So what types of content can you re-use online? Creative Content Creation Turbo Charging Your Words. Create Content that Nurtures — and Nudges — Your Prospects. 5 Key Takeaways on the Road to World Domination. Web Content Gone Wrong: Rehabilitate Your Site, Stat! Probably the biggest component of my job as a professional writer is blogging for business.

Given how popular the blog is these days when it comes to attracting clients and building thesales funnel, it’s not surprising that when most people call upon a professional content marketer, they’re looking for a way to make their blog shine. However, there is also another component to content marketing that is all-too-often overlooked – website content. To define, website content is the static wordage on your site. Your “about us page,” your “product page” and your “home page” are generally going to be full of static content that won’t update nearly as much as say, a blog or an article bank. Having web content that counts is incredibly important when it comes to making a watertight content strategy.

Consider your blog the way that you interact with people at a cocktail party: it’s timely; it’s always lively; it charms, entertains, and impresses on a regular basis. Beware of Keywords. Be a Brand Hero: Create Irresistible Content Every Day. Popular Today in Business: All Popular Articles Creating quality content every single day can be difficult—really challenging somedays. We know that Google requires fresh content on a regular basis to remain relevant in search results but remaining intriguing and fresh can become exhausting. After a few weeks or months, we may surrender to the weight of producing quality content and simply start posting good-enough content or, sometimes, even substandard content. We admit that not every post is going to be worthy of a Pulitzer Prize (we can dream, right?) , but how do we ensure that our content doesn’t slip into that worrisome rut where every post is overwhelming or draining or just plain boring?

Write a Captivating Headline: While it can be tough to come up with a truly gripping headline, it’s the best way to draw an audience and pique readers’ interest. We know—it is grueling keeping content up to your high standards. Photo: .loveisarevolution. Why Content Quality Matters: The 7 Hallmarks of Compelling Content. 7 Marketing Links You Can Put to Good Use. The 3 New Rules Of Online Marketing. If you have had a website online for any amount of time you will be able to attest to the fact that is, and for that matter always will be, prone to change.

A website that is attracting targeted traffic and converting one day may suddenly disappear from the search engine pages overnight and leave you wracking your brain to come up with a reason why. Or maybe one of the social media sites decides to change the rules slightly and as a result your targeted lead generation campaign no longer complies with the terms of service.

This puts your lead generation on stop and sales go into free fall. This is the reality of the internet, the largest marketplace on the planet. When change happens it happens fast, wiping away months of hard work and leaving many business owners out in the cold. In fact the headline is a ruse! Google receives several hundred million search requests every single day. That information has to be there to found. What problems do people in your niche have? 8 Ideas for Feeding Your Content Beast. If you are involved in content marketing , then you are familiar with the content beast. It’s always hungry for content — blog posts, podcasts, tweets, eBooks, press releases, videos; it will eat anything you give it and, even worse, as soon as you feed it, it becomes hungry again. It has a high metabolism. Below are 10 easy and actionable ways to keep your beast fed: 1. Content compilations Content doesn’t need to be all written words.

Try creating a blog post that tells a story through images or cartoons or tweets. With the constant flow of content out there, take your idea and tell your story through curated images (always ensuring you are providing clear and accurate attribution to the original source of the images). 2. A new trick for creating fresh blog posts while giving them legs to go viral is to post interesting facts on your blog that your readers can easily tweet. For example, you can take statistics from an industry survey and repurpose them into a blog post. 3. 4. 5. 6. 7. 8.

5 Critical Content Marketing Tactics to Consider Now. 7 Tips for Creating a Social Media Plan for Your Business. Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.

Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside. Has this happened to your business’s social media presence? For the rest of us, we need something to keep us honest. These seven tips will help you design a social media plan that will keep you on track, active and moving forward. #1: Make a Commitment Before you even start creating your plan, you have to make a promise.

To prevent that kind of slide, make a commitment. . #2: Find Your Best Fit Search for your business on sites like Yelp. So do some searching. . #7: Delegate Tasks. 5 Ways to Go From Blogger to Published Book Author. Do you blog? Are you thinking of publishing a book? Eighty-one percent of the US population says they want to write a book. Not surprisingly, only about two percent ever actually do it. Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so . Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book. Many make the mistake of not bothering to consciously write a book. They just blog. Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog . When you blog a book, you produce both a manuscript and a fan base that avidly reads your blog and may eventually also purchase the final product: your printed or digital book.

How to Become an Author AND a Blogger Each time you hit the Publish button on your blog, you publish your work. . #1: Blog a Book And guess what?