The Truth About Global Marketing and Social Media. Goldman Sachs predicts that the global take for e-commerce sales will reach nearly $1trillion by the end of 2013. That estimate is based on an annual trend of 19 percent growth in worldwide e-commerce sales. Businesses that were once focused on domestic markets exclusively are now seeing global markets as prime growth opportunities. Unfortunately, too many of those e-retailers are banking on Twitter and Facebook alone to market themselves internationally. To succeed, these companies will have to reconsider their strategies. Tweet this: social media marketing efforts need localization. Companies that operate in isolated geographic regions have found that social media platforms can help them move closer to customers and grow sales. Social media marketing is -inexpensive.Social media reaches every market.Social media messages are easy to translate into multiple languages. Is social media marketing inexpensive?
Does social media reach every market? Increasingly, U.S. Actors Turn Yelp Reviews Into Dramatic Monologues. The Internet recognizes the hilarity of celebrities reading tweets aloud, but what about Yelp reviews? People often pour explicit detail about their dining experience into recommendation sites — whether it's good, bad or vomit-triggering. With the right music and expression, these reviews transform into dramatic monologues. Watch as SVU actress Therese Plummer makes a rather graphic four-star review of a London restaurant come to life. Pay special attention when she starts talking about the kale. Actor Chris Kipiniak uses dramatic tone and score to read a review of a New Jersey diner from a woman dissatisfied with her experience. You'd think the manager had broken Kipiniak's heart. Facebook Timeline Photos Redesign Lets You Blow Up Favorites 4X Larger, Shows Tagged Shots First.
Facebook is taking photo curation to next level. You can now favorite your own photos to make them appear 4X larger in a revamped Photos section of your profile. The redesign that rolls out over the next few days also sees a much better navigation system that first brings you to “photos of you” or whomever’s profile you’re on, instead of a list of albums. The update doesn’t automatically feature the most beloved photos on your Timeline based on Likes and comments, the way Google+ now does in its news feed on tablet. Still, it digitizes a natural behavior of how we interact with photos in the physical world — making big prints of our favorites. Today’s redesign brings the Facebook profile’s photos section closer to the layout from before Timeline. Since Timeline launched, when you clicked through to see photos, Facebook forced you to choose between a huge set of albums and buried tagged photos at the bottom of the page. How to Monetize Twitter.
The strength of Twitter lies in its ability to cut through online clutter –to position itself as a new service that can gain tremendous traction, PR and buzz value due to its radically refreshing nature. Each day we see more examples of how people are adapting to –and evolving –this medium. So why is there so much negativity about Twitter’s potential to create, develop and sustain a monetization model? There are several viable monetization options available for Twitter to capitalize on the phenomenal buzz it has been creating. A few are obvious, and almost all have been discussed across the Web. Social listening -monetizing the Twitter way Social listening is one more tool in the insights toolbox. If Twitter were to compile a list of users who tweeted about your brand and offered this to you, you could then: Hook mobile wallet with Twitter More than 100 million U.S. mobile subscribers used smartphones in Q1 2012, according to comScore’s MobiLens service.
Local deals. 5 Ways for a Website to Provide Customer Service. ← 10 Things Website Owners Lie About the Most | 7 Ways an Article Could Go Viral on StumbleUpon → July 25, 2012 admin | in longhorn When you think of customer service, websites rarely come to mind. Instead you probably envision smiling faces and helpful staff guiding customers through the buying experience or handling a question or concern for an existing customer. However, the world is changing, and many consumers want a new kind of customer service; they want one that is accessible to them night and day, without having to talk to or interact with anyone in person.
That is where the website can actually enhance customer service experience. Here are 5 examples: Product information. Although there are many industries that still require a face-to-face interaction, or at least a phone-to-phone conversation, many companies can enhance their customer service by having an interactive website for their customers. Comments are closed. 11 Statistics to Turbocharge Your Targeted Online Marketing. The internet and the evolution of big data have forever altered the way marketers conduct business. In order to succeed at targeted online lead generation, you need access to high-quality, hard data, solid analysis and advice. Without access to current data on marketing trends, online marketers are ill-equipped to get ahead of technologies like Google’s Panda algorithm or create more powerful content than their competition. Get data on your side, and attract qualified leads for your business, school or nonprofit.
Hubspot’s Kipp Bodnar, author of the B2B Social Media Book, recently published a blog post, 21 Internet Marketing Stats that Will Blow Your Mind. Last week, I shared and discussed 10 of these statistics. Now, I will present the remaining 11 statistics and analyze how to use them to your advantage. 1. 61% of emails received at professional email accounts are not essential. 2. 20% of Facebook users have made a purchase due to social ads or comment threads. 4. 8. 9. The Beginner’s Guide to Creating Landing Page Content that Sticks. 5 Must Haves for Your Social Media Marketing Strategy.
5 Must Haves for Your Social Media Marketing Strategy Social media is in the news a lot these days, in part fueled by the hype surrounding the Olympic Games in London, which are being billed as the "most social games ever. " Of course that's true, since social media is a relatively new phenomena. I worry the hype will give the impression that social media marketing is something you can just turn on and off for an event and have success. Nothing could be further from the truth. The reality is it takes time and effort to build a successful social media presence and create successful campaigns.
One of the primary reasons businesses fail at social media is they tend to treat it like a wish list - it's a great idea but they don't put structure behind it. Much like a New Year's resolution to lose weight, when they don't see immediate results, the effort often gets set aside. Like any other component of your business, if you want to have success in social media, you need to plan for it. Commitment. 9 Pinterest Board Ideas for Content Marketers.