How to Determine Facebook and Twitter ROI [INFOGRAPHIC] How do marketers determine social media ROI? This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales. I present to you an infographic filled with some of the latest polls and interesting mini-case studies that show support for social media ROI. In fact, Edible Arrangements actually saw a double digit sales increase after a Facebook promotion! Infographics have a really powerful viral nature (let’s hope this one gets shared far and wide!) So get sharing people!! This infographic was brought to you by the InventHelp marketing team.
Connect: Authored by: Thomas Crawshaw Thomas is a creative, young social media marketer who has a passion for all things digital. See complete profile. How to Use YouTube Live Streaming to Boost Your Exposure. Staying Relevant - Social Media Conversations - Saucy Social Media. The 'Pinterest for Ecommerce' Now Pays You to Share. The Fancy, a startup often described as the "Pinterest for ecommerce," is rolling out an affiliate scheme Monday to incentivize users to share products they find on the site. Now, every time a user clicks to share an item they've "fancy'd," they'll receive a URL with a unique referral code. If someone makes a purchase using that link, they'll receive 2% of the sale price 30 days after that item has shipped.
As far as affiliate programs go, 2% isn't great. Amazon's begins at 4%, and is even higher for apparel and accessories categories: Affiliates get an 8% cut of referral sales at Amazon's flash sales site, MyHabit.com, and 15% of purchases at Endless.com. At 2%, serious affiliate marketers won't be jumping to join the Fancy, but it might be enough to get existing users to share the products they've fancy'd when they might not have, otherwise. SEE ALSO: Oscar de la Renta Sells Runway Look Exclusively Through The Fancy. 5 Ways To Use Google Plus Hangouts In Your Business. Google Plus hasn’t yet become quite as popular or widely used as Google’s other products, but it’s a very powerful social networking tool with a lot of potential.
It has many of the same features as the more popular Facebook, but Google Plus also has something Facebook doesn’t – Hangouts. A Hangout is a great tool for connecting with others. Essentially, it’s a group video in which up to 10 individuals can participate. Facebook does have a one-on-one video calling feature, but having the ability to connect with more than one person at a time opens up a host of possibilities for your business.Below are five ways you can use Google Plus Hangouts in your business. Meet With Clients You can use a Hangout to immediately, effectively and efficiently meet with your clients.
Product Demonstrations and Training If you sell a product that your new customers might not be familiar with, you can conduct a product demonstration or training session via Google Plus hangouts. Virtual Help Desk. Your Mobile Phone Is The Least Social Device You Own. Editor’s note: Jack Krawczyk is Senior Product Marketing Manager at StumbleUpon, the discovery platform. Jack was a founding member of Google+ and tweets about stuff @JackK. No buzzwords are more prominent in today’s Silicon Valley lexicon than social and mobile. They’re so big that they have their own love-child buzzword, SoLoMo (social-local-mobile, the nerd equivalent of Brangelina). Sadly for buzzwordians: mobile is not really social, in the consumption context anyway.
Building for mobile requires us to dig deeper into the role it fills in our life. When we gather around a movie, TV or even use a desktop, we are carving out time and personally allocating our focus. Mobile does not get the same luxury. As we have personalized our media, we have decreased the number of people viewing it together. Build for Bursts – The New Mobile Way The unique nature of mobile requires us to develop for bursts in usage, rather than sustained usage as we have built for in other media.
Has a Facebook Rebellion Begun? I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Until now. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” The answer is not so puzzling as it may seem. Facebook is the most pervasive social networking platform, with a whopping 80 percent of the U.S. young folks aged 13-24 owning a profile.
And the fastest-growth is occuring internationally and with the demographic over 50! More important, there is an incredibly high emotional switching cost that a competitor would have to overcome to beat Facebook down. But are there cracks forming in the Facebook master plan? Facebook has been arrogantly toying with our privacy on an almost weekly basis with nary a peep from the masses. About 15 years ago, I owned stock in Nike. My Spidey Senses are starting to tingle. Why Social Media Will Reshape the 2012 Olympics. The 2012 Olympics in London are being touted by some as the world's "first social Games. " While some question just how social they'll actually be, there's no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August.
Why the big shift? It's simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded. Web use in general has grown rapidly, too. In 2008, there were about 1.5 billion Internet users globally, according to the International Telecommunications Union, making up about 23% of the world's total population. By this summer's games, that number will have swelled to about 2.3 billion users making up about a third of the world's total population. Facebook Twitter YouTube 2008: By fall of 2008, YouTube users were uploading 10 hours of video to the site per minute. What It All Means.