Marketing. Mediabizbloggers. FaR Partners. JackMyers.com. Inbound Marketing Software | HubSpot. Measuring What Matters in Inbound Marketing | Grader.com. Local Search Ranking Factors 2010. Stage 2 Studios: Advertising Primer 9: Media Planning. Media planning and buying involves researching and selecting the best media outlets through which to advertise, and then scheduling and purchasing the ads or airtime that will best fit the advertising strategy at hand. Media Selection Let's take a look at the major media vehicles available to advertisers: 1. Television: Despite it's relatively high cost, TV is considered to be one of the most effective advertising mediums. Video is the most captivating format of delivering advertising messages. TV reaches larger audiences than any other media format. 2. The first thing to note about online advertising is that this list is in order of most advertising dollars spent per medium.
The internet is really a hybrid of existing media formats. Research shows that online display ads (banner ads and the like) garner higher brand recognition than radio or TV advertising. The low cost of online advertising combined with it's many targeting options are by far its greatest advantages. 3. 4. 5. 6. 7. 8. 45 Resources for Local Advertising & Media Buying. Lists are good. They tell us what groceries to buy, what projects are due this week, what’s left to do to finish the upcoming media buy. Here’s a list of 45 top resources on local advertising and media buying.
It covers local radio, television, print, and online advertising, with links to industry news and commentary, media calculations, and industry associations. Radio Radio Advertising Bureau 1. The Radio Marketing Guide 2. 5. 6. 7. 8. Television Cable Advertising Bureau 9. Television Bureau of Advertising 13. Nielsen 15. Print Audit Bureau of Circulations 22. Magazine Publishers of America 25. Online & Interactive Interactive Advertising Bureau (IAB) 27. Local 32. Media Math/Calculations 34. 35. 36. Industry News & Other Resources 37. Know of a good local advertising resource that wasn’t covered here?
Why Local Search is Like Raking Leaves | Broadband Evolved. Over the past 10 years a large number of very smart people have said a lot of very wise things about the science and art behind search engine optimization (SEO). In most cases, these wiSE-O-men and women have honed their skills in support of medium and large businesses seeking optimal exposure to consumers (natural and paid) within Google, Yahoo, and MSN. A smaller number of very smart people have developed similar, but specialized, SEO expertise in support of small businesses seeking to be found by consumers who increasingly search the web, and not the print yellow pages, for local products and services. In summary, there is a subtle, but significant, difference between SEO for bigger businesses and Local-SEO for smaller businesses. In an attempt to explain the differences, I’ve come up with an analogy that I hope most people can relate to.
Imagine the following: The world is one huge yard which is owned by an individual named Mr. The yard is covered in leaves and Mr. Mr. Raking Leaves. Newspapers get 3x too many ad dollars, says study. Even though newspapers have lost nearly half of their ad revenues in the last five years, some analysts believe they still are getting three times more advertising than their readership deserves.
This good news/bad news for publishers comes from eMarketer, a research firm specializing in digital marketing trends. I’ll tell you in a moment why this is both good and bad news. First, the story: In a report released last week, eMarketer compared the amount of time consumers spend accessing various types of media with the percentage of advertising dollars spent on each format.
Television, for example, represents about 43% of the time Americans spend consuming media and broadcasters collect about 43% of the advertising dollars, according to the study. Newspapers, on the other hand, are pocketing three times more ad dollars than their mindshare would seem to justify. Because the allocation of ad-market share is a zero-sum game, print has to be benefitting at someone's expense.
JackMyers.com Media Network - Jack Myers. Mobile Web Advertising Measurement Guidelines. Released for Public Comment by IAB, MMA and MRC The Mobile Web Advertising Measurement Guidelines have been developed by the membership of the Mobile Marketing Association (MMA), the IAB (U.S.), and Media Rating Council (MRC) in close collaboration with the GSMA and other stakeholders. Contributors to these guidelines are representative of the key parties in the mobile marketing ecosystem, and include handset manufacturers, wireless operators, ad servers, content providers, agencies, brands and technology enablers.
While these guidelines follow the general parameters and principles of the Advertising Measurement Impression Guidelines previously issued by IAB (U.S.) for online advertising measurement, and are similar to them in many respects, this document has been authored with a specific focus on the unique attributes of Mobile Web advertising. This set of guidelines is intended to cover measurement of WAP/Mobile Web advertising activity. MobileWebMeasurementGuidelines_final.pdf (application/pdf Object) Dude I Hate My Job. PRONTO! mobile. MobileHelpers.com. Mobile Solutions. Along the projects we have built for our clients we have established some of the most powerful and easy to use web based software for everyone: Mobile Applications: Accessible via iPhone, G1, BlackBerry, Palm and Windows Mobile. * Zoniing: find deals and save money using your mobile phone via The web based platform allows businesses to post their deals and offers in 3 simple clicks.
Posts are media capable with picture, video, email, map it, GPS technology, one touch call, Facebook fan, Twitter follow and more. People using their mobile can surf through the zoniing mobile application to find deals and offers around them. * NightLifeApp: find Night Life events around you via The web based platform allows events promoters to post their events in 3 easy clicks.
Mobile Text Messaging Service: * YouTextMessage sends free text message anywhere in the world via www.YouTextMessage.com * EzTexting sends Group Text Message via www.eztexting.com.