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5 Ways to Use Text Messaging to Boost Sales. Text message marketing is a low-cost way to get deals into your customers’ hands to drive sales. Texts are more convenient than email or print coupons, so it’s no surprise that they’re effective. Coupons sent via text message are redeemed eight times more often than those sent via email, says David Wachs, founder and president of Cellit, a mobile marketing company in Chicago.

To start sending texts, sign up for a mobile marketing service. Most charge a monthly fee, and some provide additional support, such as advertising materials and coupon-redemption tracking. You can send and schedule texts through an online account. Wachs offers the following tips for boosting sales through text messaging: 1. Customers must opt in to receive text messages from you. 2. Don’t forget to target potential customers, too. 3. Leverage your existing text message subscribers. 4. Conduct customer satisfaction surveys through text messages. 5. Online Web Tutorials.

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