Reader (248) Projecting a Professional Image on LinkedIn. Image credit: Shutterstock In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool.
In this edited excerpt, the author details the elements of a successful, traffic-generating LinkedIn profile. Your LinkedIn profile represents your professional image on the Internet and can be found through searches on LinkedIn or search engines. When people search the Internet for your name, your LinkedIn profile will most likely be one of the top search results, so you want to make a great first impression. Think of LinkedIn as your online resume and your profile as the introductory paragraph of your resume. Your LinkedIn profile provides people with a comprehensive summary of you, your education, your work experience and your achievements. Here's what you should do to build the key elements of a compelling LinkedIn profile: Create a compelling profile headline.
Post a professional photo. Ask for recommendations. 20 Free Social Media Monitoring Tools You Should be Using » Small Business News, Tips, Advice - Small Business Trends Small Business News, Tips, Advice – Small Business Trends. Social media is quickly becoming a main focus of marketing for small businesses.
Social media is an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want. It’s clear that social media is valuable, but measuring social media ROI proves to be a challenge. Luckily, there are numerous free and low cost tools you can use to measure your social media activity. Do you want to know the increase in brand mentions? The number of conversions directly related to social media efforts? Here’s a list of 20 free social media monitoring tools worth checking out: 1.
Hootsuite is a web-based dashboard that allows you to monitor multiple social networks in one place. 2. Klout provides an influencer score based on your social media activity. 3. Who is reading your tweets? 4. TwentyFeet aggregates your activity from various social media platforms so you can get the full picture of your online presence. 5. 6. 7. 8. 9. 15 Must-Know Facts on How People View Websites. Do you know what is the first thing that your eye is drawn to on a website?
And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Gaining and Measuring Social Influence in 2012. How To Establish Thought Leadership Through Your Social Media Pages. Developing Your Online Reputation - By Jim Ernst , Emerging Leader If you were to type “social networking sites” into Google, you would get about 65,400,000 results.
For business owners seeking to make an impact in the digital world, the strategies are seemingly endless. What online communities are best for your brand? How can your brand engage your customers within those communities? Is a company blog going to establish your credibility? To navigate the digital landscape, we have synthesized key elements to develop your online reputation: Before developing your reputation strategy, create a compelling and unique brand identity . This is your value proposition . Figure out what makes coming to you a better experience than going to one of your many competitors or why your product is something entirely new.
Is your company going to fall in ranks with the status quo, or are you the innovative alternative? After refining your brand personality, identify your objectives and prioritize your efforts. Related posts: