Francisco @ CCIP Paris - Bourse du commerce. Google Intros Google+ Events, Tablet App. SAN FRANCISCO—Google on Wednesday introduced Google+ Events, a new social planning service available on the search giant's one-year-old social networking platform.
Google also unveiled its first optimized version of Google+ for tablets. Google+ Events works before, during, and after a party, unlike other event organization toolkits, which "bail when you need them the most," Vic Gundotra, senior vice president of social at Google, said during the opening keynote at Google I/O here. The main difference between Google+ Events and services like Evite is that the party doesn't stop on Google+ Events when the invitations go out. Google Gets Patent for Using Background Noise to Target Ads. Google, on Tuesday, was awarded a patent for "advertising based on environmental conditions.
" In other words, Google has patented the technique of using environmental factors gathered through a device's sensors to target ads at users. "When determining what ads to serve to end users, the environmental factors can be used independently or in combination with matching of keywords associated with the advertisements and keywords in user search queries," the patent reads. "A web browser or search engine located at the user's site may obtain information on the environment (e.g., temperature, humidity, light, sound, air composition) from sensors.
Advertisers may specify that the ads are shown to users whose environmental conditions meet certain criteria. " Google renueva su boton social 1.