E-commerce : le mono-produit fait des émules. Ils poussent comme des champignons aux quatre coins du web !
Ils ? Les sites mono-produit ! À chaque jour son nouveau site axé autour d’un seul et unique produit, de la chaussette ArchiDuchesse au tablier de cuisine respectant destiné plus à la fashionista mangeuse de cupcakes qu’à la mamie du Cantal. Mais d’où vient donc cette nouvelle tendance e-commerce et pourquoi cela nous convient-il très bien ? Why Shop Here? 5 Social Popup Shop Recommendations from Venpop [screenshots. If there’s one thing that both social commerce promoters and detractors seem to agree on, it’s that simply cloning your e-commerce site onto a tabbed area of your Facebook page is pointless.
Having two virtually identical online stores selling the same products for the same prices with the same promotions and that are effectively in the same place, just one click away from the Facebook news feed where people spend their time, means redundancy. So does that make e-commerce on Facebook or in other social media futile? Not necessarily, but you do need to be able to answer the simple and fundamental question:
Top 10 tips to convert focussed e-commerce customers - ColbensonLive - Colbenson. Twitter Commerce with Chirpify.