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Mobile 3.0 arrives: How Qualcomm just showed us the future of the cell phone (and why iPhone sucks for this new contextual age) The world just changed yesterday.

Mobile 3.0 arrives: How Qualcomm just showed us the future of the cell phone (and why iPhone sucks for this new contextual age)

You probably didn’t notice. But I guarantee strategists at Apple, Facebook, Amazon, Microsoft, and Google did. What happened? Qualcomm shipped a new contextual awareness platform for cell phones. Yesterday the Mobile 3.0 world arrived. Commerce Weekly: Is NFC poised for ubiquity? Groupon launches kiosks to provide access to extremely local deals - Interactive Retail Displays & Digital Signage. Amazon in retail stores doing experiment with physical store location.

Groupon launches kiosks to provide access to extremely local deals - Interactive Retail Displays & Digital Signage

The digital storefront is part repurposed, part custom technology. What consumers see is a large digital image with a touchscreen area showing the products for sale. After customers choose a product, they enter their mobile number (the entered digits are hidden, but the touchpad is fairly visible, so if you're not careful people around you can see you entering your number), and complete their purchase on their smartphones.

Nice article by Ron Bowers - As a company devoted to improving physical store environments and customer experience we embrace the authors' point that "stores can't simply be places where products happen to be sold. " Future store configurations will have to be places that promote customer learning and experimentation. La Redoute hits the streets with new street shopping mobile application. French shopping giant La Redoute is opening virtual shops in 10 large towns throughout France – and running a treasure hunt in augmented reality, with 372 gifts to win – as part of the launch of its new Street Shopping app as the company enters the mobile retail space.

La Redoute hits the streets with new street shopping mobile application

The virtual revolution is designed to allow La Redoute to offer a completely new shopping experience. From Wednesday the 20th of June, 11 ‘virtual’ shops will be launched via an application called Street Shopping which uses augmented reality. You will be able to find two shops in Paris and one shop in Lille, Marseille, Lyon, Toulouse, Nice, Nantes, Strasbourg, Montpellier, and Bordeaux.

They present the new Autumn/Winter collection for 2012, the key pieces of the season’s guest designer, the Maison Rabih Kayrouz, and a selection at Les Prairies de Paris Second Floor, Madame à Paris, Delphine Manivet and Athé Vanessa Bruno. Des cintres qui affichent en temps réel la popularité facebook d’un vêtement. "Canada’s first‐ever virtual store" pops up in Toronto, a QR Code lovers dream come true.

If you’re in Toronto and take a trip to the lower level of Brookfield Place (corner of Front and Bay Street) you’ll see what new online retailer Well.ca has dreamed up.

"Canada’s first‐ever virtual store" pops up in Toronto, a QR Code lovers dream come true

They’ve dished out some serious cash to have prime advertising presence in that location – millions of people walk there everyday as it’s near the subway and trains, plus in the heart of the financial district. “Canada’s first‐ever virtual store” was created and they’ve basically outfitted the walls with images of products such as Tide, Pampers, Old Spice and placed QR (Quick Response) codes under each item.

The hope is that those passing will potentially scan an item and have it delivered to them. The latest comScore report showed that Canadians are not really fond of QR codes, stating that “In December 2011, more than 1.4 million Canadian smartphone subscribers scanned QR Codes with their mobile device at least once in the month.” Source: CNW. Enfin U clarifie sa propre définition du Drive et passe à l'offensive: Serge Papin et les 3 x1000. A chaque sortie des statistiques sur le Drive en France, je m'interrogeais sur le leadership annoncé de course U.

Enfin U clarifie sa propre définition du Drive et passe à l'offensive: Serge Papin et les 3 x1000

Cette interrogation était justifiée par le fait que U ne pouvait réellement convaincre de ce lead, alors que les 466 points de livraison U n'ont de drive que le nom. Retour sur les magasins connectés Internity, Surcouf,But et Milonga. Quelle satisfaction pour nous, chez Connected Store, de voir que les magasins connectés suscitent de plus en plus l’intérêt des acteurs du marché ainsi que des observateurs “influents”.

Retour sur les magasins connectés Internity, Surcouf,But et Milonga

Et ce, d’autant plus quand il est évident que cet intérêt prend source depuis notre modeste blog :-). Aussi, nous avons été particulièrement ravi de constater que le CCM Benchmark (qui au passage nous avait déjà invité partager notre expertise sur le sujet) a publié dans sa lettre pro Stratégie Internet n°155 du mois de septembre, un article intitulé : “Les magasins connectés vus par quatre enseignes“. Du point de vente au chemin de la vente, le commerce est connecté. Tweet-A-Beer Lets You Buy Drinks for Twitter Pals. Buying someone a drink in person is a nice gesture, but buying someone a drink via Twitter is, well, not something you do often.

Tweet-A-Beer Lets You Buy Drinks for Twitter Pals

Online networking app Tweet-A-Beer hopes to change that and make paying for other Twitter users' drinks more of a habit. The web tool officially rolls out at South by Southwest. Here's how it works (flip through the gallery below for a visual tour): Tweet-A-Beer uses Chirpify — an ecommerce platform that lets you buy, sell and donate money — to sync your Twitter account to your PayPal account. You can safely send beer money in $5 allotments. Oregon-based agencies Waggener Edstrom Worldwide and tenfour brewed the app for public consumption in six weeks, just in time for SXSW where networking is known to stem from quaffing alcoholic beverages. Users have already bought more than 500 beers to incite in-person meetups or wish SXSW attendees good luck.