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Salesforce Ready to Buy Buddy Media For $800 Million [REPORT] Enterprise software giant Salesforce has agreed to acquire Buddy Media — which helps brands with their Facebook Pages — for more than $800 million, according to one report.

Salesforce Ready to Buy Buddy Media For $800 Million [REPORT]

The Buddy Media clientele currently includes such well-known brands as HP, Mattel, L'Oreal, Carnival, and Virgin Mobile and promises on its site to “turn fans and followers into real connections.” Buddy Media's services include setting up an interactive profile for clients, publishing and moderating content across social networks, creating and deploying socially-enabled content across the web, and creating and tracking social activity from a customer's first click on a website to when they make a purchase. According to All Things D, Salesforce has agreed to buy Buddy — but the deal has not yet been finalized. The article cites “people familiar with the deal” who claim Buddy Media chose the deal with Salesforce over another competitive deal from Google. 4 Ways to Measure Social Media Success With Free Tools. Do you know if your social media promotions or campaigns were successful?

4 Ways to Measure Social Media Success With Free Tools

For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful? There are an array of powerful and free tools that can be used to help you understand the successes and failures of your social media promotion or campaign. Let’s dive into four easy ways you can use free products to break down the different elements of a social promotion. #1: Track Actions Visitors Take One way to better understand your social campaign as a whole is to understand how your users find out about it. Event Tracking, as mentioned in my previous post on integrating social media on your website, has the ability to report the behavior of website visitors by tracking certain actions they take.

Les médias sociaux sous-entendent de l’agilité de la part de l’entreprise. Introduction : cet article se place dans la continuité de Les 3 étapes de l’évolution digitale de votre entreprise.

Les médias sociaux sous-entendent de l’agilité de la part de l’entreprise

“Sur les médias sociaux, il faut être agile au risque de devenir fragile.” : je donne souvent cette phrase à certains directeurs d’entreprise pour leur faire comprendre que les médias sociaux ne changent pas seulement la donne du point de vue de la communication ou de la relation client (cette partie externe et visible des médias sociaux), mais aussi au niveau de la structure. Sans aborder ici les questions autour de l’organisation des métiers du Social Media (Les rôles du Social Media Manager), les impacts internes des médias sociaux sur une structure et ses processus sont à prendre en compte au même titre que les enjeux externes. Nous présentions cela en détail il y a quelques semaines dans le schéma du Social Business. Comment votre société évalue-t-elle le changement et les tendances actuelles et futures ?

Deux questions mais des réponses à apporter… Twitter, Facebook and Apps Scams. Here is the latest Twitter scam I’ve heard this week.

Twitter, Facebook and Apps Scams

Consider two fictitious media, the Gazette and the Tribune operating on the same market, targeting the same demographics, competing fort the same online eyeballs (and the brains behind those). Our two online papers rely on four key traffic drivers: Their own editorial efforts, aimed at building the brand and establishing a trusted relationship with the readers. Essential but, by itself, insufficient to reach the critical mass needed to lure advertisers.Getting in bed with Google, with a two-strokes tactic: Search Engine Optimization (SEO), which helps climb to the top of search results page; and Search Engine Marketing (SEM), in which a brand buys keywords to position its ads in the best possible context.An audience acquisition strategy that will artificially grow page views as well as the unique visitors count.

Coming back to the Tribune vs.