WPP to Spend $400M With Facebook - Fashion Memo Pad. THE DIGITAL REALM: WPP, the world’s largest advertising agency holding company, will spend $400 million with Facebook this year, doubling what it spent last year.
This figure comes nowhere near the $2 billion it will spend with Google in 2012, but Sir Martin Sorrell, WPP’s chief executive officer, said that’s because Google is more powerful right now. It has search, display, social, video and mobile application, through its acquisition of Motorola Mobility. “Facebook is a social network. WPP Revenue Up 9%; Organic Growth Trails Rivals at 4.7% WPP's Planning Guru Jon Steel on what he values most in a Planner !
Q&A: WPP's Martin Sorrell on what's next for advertising. Reading List: The World According to Sir Martin. XAXIS.