Introduction and overview of responses. Introduction and overview of responses A high-impact cover story in Wired magazine in 2010 asserted in its title: “The Web Is Dead. Long Live the Internet.” Authors Chris Anderson and Michael Wolff argued that the World Wide Web was “in decline” and “apps” were in ascendance. This is not just a debate about technology use and which businesses will prevail.
Anderson and Wolff stated their case this way: As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work ….This is not a trivial distinction. Because the screens are smaller, such mobile traffic tends to be driven by specialty software, mostly apps, designed for a single purpose. This was all inevitable. The wide-open Web of peer production, the so-called generative Web where everyone is free to create what they want, continues to thrive, driven by the nonmonetary incentives of expression, attention, reputation, and the like.
The trends are quite clear. The case for the Web A summation. I'm Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web - Alexis Madrigal - Technology. Who are these companies and what do they want from me? A voyage into the invisible business that funds the web. This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on your screen.
Data from this single visit was sent to 10 different companies, including Microsoft and Google subsidiaries, a gaggle of traffic-logging sites, and other, smaller ad firms. Nearly instantaneously, these companies can log your visit, place ads tailored for your eyes specifically, and add to the ever-growing online file about you. There's nothing necessarily sinister about this subterranean data exchange: this is, after all, the advertising ecosystem that supports free online content.
Even if you're generally familiar with the idea of data collection for targeted advertising, the number and variety of these data collectors will probably astonish you. Quoi ressemble l’internet en 2012. Voilà 20 ans que le web existe. Conçu par Tim Berners-Lee à la fin des années 80, les premiers sites web sont apparus en 1992. Vingt ans plus tard, Internet est devenu l’un des canaux de communication les plus utilisé, et très certainement le média de référence du XXIème siècle.
Je pars du principe que vous avez tous une bonne connaissance du web et de ce que l’on peut en faire, par contre avez-vous à votre disposition des données chiffrées récentes ? C’est justement ce que je me propose de faire avec cette compilation de nombreuses études statistiques et sociologiques publiées en fin d’année. La France compte près de 49 millions d’internautes, soit 75% de sa population. Une étude Insee publiée en novembre 2011 nous en apprend un peu plus sur les temps de connexion : Les Français passent en moyenne 2h30 par jour devant un écran, majoritairement la télévision pour les tranches d’âge supérieures, mais majoritairement devant un ordinateur pour les 15-24 ans. L'évolution du Web. The Web Ain’t Dead Yet (And It’s Getting Easier to Create) | Epicenter We spend a lot of time and bandwidth using client apps and closed platforms.
It makes sense: Big platforms and device-specific apps look slick, they’re easy to use, and they deliver rich interactive multimedia (which is one reason why they use so much time and bandwidth). Wired magazine wrote a big cover story about the internet’s shift away from the open to the proprietary web. But that shift is hitting a snag. The main problem with apps and big platforms is that while they may be easy to use, they’re still tough for nonprogrammers to make. While the content publishers, platform owners and device makers had largely been working together to create a new money-making ecosystem, fights over dividing that money mean they’re now just as often routing around each other, playing negotiation hardball or openly going right at each others’ throats. Meanwhile, HTML5 increasingly makes the web look better and work harder. 1. Muse is much more fully baked than Edge. 2. 3. This is a subtle point.
YouTube Expects Half Of Ad Charges To Be Cost Per View By 2015. The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing. By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with, says Baljeet Singh, Product Manager on YouTube Monetization, in this interview with Beet.TV. We spoke with him earlier today at the OMMA Video Conference where he was a speaker. For the past 12 months, YouTube has been implementing the cost per view initiative with its skippable video ad units.
The projection for 2015 was first mentioned by Singh at an industry conference last month. In the interview, Singh also addresses the value of "earned media," the benefit of ad buys beyond the principal purchase. Andy Plesser You can also find this post up at Beet.TV. This post originally appeared at Beet.TV.
YouTube se met à la location de vidéos. Après l'offre d'émissions en "replay", le site internet de partage de vidéos YouTube est devenu aujourd'hui loueur , avec un catalogue de 6000 films que les internautes américains peuvent regarder en flux (streaming) moyennant généralement de 2,99 à 3,99 dollars par film. "Vous passez juste 15 minutes par jour sur YouTube, et cinq heures par jour devant la télévision", a fait valoir le patron de YouTube Salar Kamangar sur le blog du site, propriété de Google.
Mais "au fur et à mesure que la division entre le 'en ligne' et le 'hors ligne' continue à s'estomper, nous pensons que cela va changer". Ce catalogue va s'ajouter aux nombreux titres gratuits, non seulement amateurs mais aussi professionnels, déjà disponibles sur YouTube. A mi-chemin entre iTunes et Netflix Dans la pratique, ce service YouTube se situe à mi-chemin de la location via le site iTunes d'Apple et via le site de location vidéo Netflix. YouTube espère récuper les recettes publicitaires de la télé. Nine incredible interactive YouTube campaigns. I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before. A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
Video has historically been difficult to master as an interactive tool. Although display advertising has had the ability to encourage users to participate in an action for a while, it is limited. Despite being visual, display arguably isn’t the same as a video advertising, for various reasons. There’s been some sterling effort recently on the part of advertisers in exploring video as an additional marketing channel and a great deal of this has been on YouTube. It makes sense, of course. On top of this, its sheer size is enough to make marketers sit up and pay attention: YouTube covers some 22 countries in more than 20 different languages. Hotwheels - Custom motors challenge Desperados - The Desperados experience. How Google Is Evolving Into a Media Company.
Life 'In The Plex': The Future Of Google. In the PlexBy Steven LevyHardcover, 432 pagesSimon & SchusterList Price: $26 Read An Excerpt Google is getting a new CEO: Larry Page — who who co-founded Google as a young Stanford postgraduate and was briefly CEO before handing the position to the more experienced manager, Eric Schmidt — is now taking the reins. Although Page has remained a key decision-maker, he is taking the lead of a company that is very different from the one he helped found 13 years ago. Page once said: "Google is not a conventional company, and we do not intend to become one. " But it's now a public company with more than 20,000 employees, making tens of billions of dollars. Steven Levy, a senior writer at Wired and author of the new book In The Plex: How Google Thinks, Works, and Shapes Our Lives, says Page is taking over a company that is much more conventional than when it started.
Levy says Page will run a different ship, compared with his predecessor. "I think Larry will do things differently," Levy says. The Rise of the “Second Internet” and What It Means: Tech News and Analysis « What is the thread that ties together the rapid rise of companies as different as Facebook, Zynga, Twitter, The Huffington Post and Quora? Wedbush Securities, a brokerage firm that analyzes the valuations of private companies, says they are all players in what it calls the “Second Internet.”
Wedbush says there are certain attributes that allow such players to grow and thrive while more traditional players — including some of the leaders from the early days of the Internet — fail to prosper and gradually recede into history. The most important of these attributes, the firm says, is an understanding of the value of the social web. The social nature of this new wave of Internet companies is such a major factor that Wedbush also calls it the rise of the “Social Internet” in a new report on the sector, and says successful companies are powered by similar features, including: There are some caveats worth keeping in mind when reading the report, of course.
State of the Internet: Summing up 2010 (Infographic)