A high-impact cover story in Wired magazine in 2010 asserted in its title: “The Web Is Dead. Long Live the Internet.” Authors Chris Anderson and Michael Wolff argued that the World Wide Web was “in decline” and “apps” were in ascendance. This is not just a debate about technology use and which businesses will prevail.
Who are these companies and what do they want from me? A voyage into the invisible business that funds the web. This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on your screen. Data from this single visit was sent to 10 different companies, including Microsoft and Google subsidiaries, a gaggle of traffic-logging sites, and other, smaller ad firms.
Voilà 20 ans que le web existe. Conçu par Tim Berners-Lee à la fin des années 80, les premiers sites web sont apparus en 1992. Vingt ans plus tard, Internet est devenu l’un des canaux de communication les plus utilisé, et très certainement le média de référence du XXIème siècle. Je pars du principe que vous avez tous une bonne connaissance du web et de ce que l’on peut en faire, par contre avez-vous à votre disposition des données chiffrées récentes ? C’est justement ce que je me propose de faire avec cette compilation de nombreuses études statistiques et sociologiques publiées en fin d’année. La France compte près de 49 millions d’internautes, soit 75% de sa population.
<img class="aligncenter size-large wp-image-39799" title="HTML5_sticker" src="http://www.wired.com/images_blogs/business/2011/08/HTML5_sticker1-660x330.png" alt="" width="660" height="330" /> We spend a lot of time and bandwidth using client apps and closed platforms. It makes sense: Big platforms and device-specific apps look slick, they’re easy to use, and they deliver rich interactive multimedia (which is one reason why they use so much time and bandwidth). Wired magazine wrote a big cover story about the internet’s shift away from the open to the proprietary web . But that shift is hitting a snag.
The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing. By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with, says Baljeet Singh, Product Manager on YouTube Monetization, in this interview with Beet.TV. We spoke with him earlier today at the OMMA Video Conference where he was a speaker.
Après l'offre d'émissions en "replay", le site internet de partage de vidéos YouTube est devenu aujourd'hui loueur , avec un catalogue de 6000 films que les internautes américains peuvent regarder en flux (streaming) moyennant généralement de 2,99 à 3,99 dollars par film. "Vous passez juste 15 minutes par jour sur YouTube, et cinq heures par jour devant la télévision", a fait valoir le patron de YouTube Salar Kamangar sur le blog du site, propriété de Google. Mais "au fur et à mesure que la division entre le 'en ligne' et le 'hors ligne' continue à s'estomper, nous pensons que cela va changer". Ce catalogue va s'ajouter aux nombreux titres gratuits, non seulement amateurs mais aussi professionnels, déjà disponibles sur YouTube. A mi-chemin entre iTunes et Netflix
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before . A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform. Video has historically been difficult to master as an interactive tool. Although display advertising has had the ability to encourage users to participate in an action for a while, it is limited.
Nope. . Up and down its ranks, Google executives will tell you without fail that Google is not a media company, that its organizes and manages content, but stays away from producing it. It’s an article of faith at the Internet giant. But it’s also beginning to show strain as Google moves into new territory. In February, Google announced a subscription service called One Pass to enable consumers to buy professionally produced news and information across the Web with a single click.
In the Plex By Steven Levy Hardcover, 432 pages Simon & Schuster List Price: $26 Read An Excerpt Google is getting a new CEO: Larry Page — who who co-founded Google as a young Stanford postgraduate and was briefly CEO before handing the position to the more experienced manager, Eric Schmidt — is now taking the reins. Although Page has remained a key decision-maker, he is taking the lead of a company that is very different from the one he helped found 13 years ago. Page once said: "Google is not a conventional company, and we do not intend to become one." But it's now a public company with more than 20,000 employees, making tens of billions of dollars.
What is the thread that ties together the rapid rise of companies as different as Facebook, Zynga, Twitter, The Huffington Post and Quora? Wedbush Securities, a brokerage firm that analyzes the valuations of private companies, says they are all players in what it calls the “Second Internet.” Wedbush says there are certain attributes that allow such players to grow and thrive while more traditional players — including some of the leaders from the early days of the Internet — fail to prosper and gradually recede into history.