Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video] Volkswagen Beetle. Volkswagen présente sa Fanwagen. The Volkswagen Beetle. Juiced Up. True Life Costs by VW. True life costs is a nice interactive website where you can calculate the amount of money you will spend during your life. Of course the goal of Volkswagen is to make a point explain you the lifetime value of getting one of their cars. The cost calculator is a very nice and kind of useful yet scary tool (I realized I might be spending 23% of my money in gourmet food and red wine!!) And the interface is lovely. I just feel the website lacks a bit of energy. Via. Volkswagen Passat LinkedIn Challenge Volkswagen iPhone App Test Drives A Print Ad. American Express have integrated a Facebook tab into their American Express Rewards interface to encourage members to share the most memorable thing which they’ve spent their points on.
They have done so off the back of research indicating that many of its members like to brag about their reward redemptions. The tab is the vanguard of their “Social Currency” campaign, in print and social media, which encourages customers to think about spending rewards points in less traditional ways. In addition to providing new platforms for sharing (and bragging) the campaign has an educational remit: “(Customers) aren’t aware of what they can do.
Some of it is because of an entrenched way of thinking about rewards programs when it was heavily travel-based and people saved up points for a big trip” American Express AdAge: AmEx Campaign Positions Rewards Points as Social Currency. Tester les nouvelles options Volkswagen en réalité augmentée. L’automobile est un marché pour le moins saturé, il devient complexe de faire cette suffisante différence pour faire la préférence. Les marques redoublent de créativité, construisent de solides plateformes de marque, des univers savamment construits et préemptent des territoires d’expression en accord avec la cible. Concernant leurs stratégies de communication, les constructeurs automobiles optent facilement pour des opérations alternatives. Volkswagen fait partie de ces marques innovantes en la matière, je vous invite à jeter un œil sur un dispositif digital vous permettant de mixer mais également sur une opération street mis en place à Noël dernier.
Volkswagen se positionne aujourd’hui comme un catalyseur d’innovations technologiques et comme l’énonce parfaitement le film, il est parfois complexe de faire état de ces innovations sur une simple publicité print. Embedded by Embedded Video Source.