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Nomophobia -- fear of being without your phone -- is on the rise - latimes.com
Nomophobia -- the fear of being without your cellphone -- is on the rise, according to a new report sponsored by SecurEnvoy, a company that specializes in digital passwords. Using the online polling service OnePull, SecurEnvoy found that 66% of the 1,000 people surveyed in the United Kingdom say they fear losing or being without their phone. According to the website allaboutcounseling.com , nomophobes can be treated by exposure therapy. First a person can start imagining what it would be like to be without a phone. And then maybe spend small amounts of time away from the phone.
I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some tasks and browsers for others. This research gives a nice clear statement on what these mobile tasks are: An obvious question is “how do mobile tasks differ from PC tasks”? Well, there is surprisingly little difference; the report suggests that mobile usage is similar although with social and search slightly higher on mobile as you would expect: The report then goes on to look at app vs browser preference varies by type of task – this is the most useful data to inform the app vs browser decision:
Understanding consumer mobile usage - Smart Insights Digital Marketing Advice
Senior Research Specialist Aaron Smith is speaking at the Government Mobility Forum , part of Government Computer News 's 2011 Solutions Seminar series.
Americans and Mobile Computing: Key Trends in Consumer Research | Pew Research Center's Internet & American Life Project
Mobile phone confiscation: 'the worst teenage punishment' - Telegraph
The trend for parents to confiscate gadgets and technology products shows a shift in the punishments being imposed on misbehaving teenagers. When asked to think back to their childhood, nearly two thirds of the parents questioned revealed that not being allowed out of the house was the most commonly imposed punishment. This was followed by being sent to bed early and being given no pocket money. One third of parents cited that they weren’t allowed sweets and one in ten revealed they were told to do more homework.Please feel free to use any of these stats as you see fit, but please credit the original source and Digital Stats if possible. I'd also love to see any examples of presentations using the stats!
Average Android app downloads per market
GoMo: An Initiative From Google
Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you’re not sure—you’ve come to the right place to get started.
Just because you can see your website on a smartphone doesn’t mean that it’s mobile-friendly! Think about what your customers are experiencing when they view your site on their mobile devices. Can they easily read what’s on the screen without pinching and zooming? Do you have lots of links, which are hard to click, instead of buttons which make it easier to click the right thing? Answers to questions like these can help determine if the people visiting your website can easily complete their desired task on the site, such as purchasing something or contacting you. Read on to learn more about how you can make your site mobile-ready.
Ten mobile site best practices - Google Mobile Ads Blog
Les Français ont pris le train de l' Internet mobile en marche. Et en masse ! En un an, le nombre de mobinautes - des internautes qui se connectent à un site ou une application avec un téléphone mobile - a augmenté de 5 millions en France.
Le Figaro - Médias & Publicité : L'Internet mobile s'envole en France
More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, eMarketer estimates, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content. According to research from comScore and the Local Search Association , 22% of all US mobile owners used search on their phone in January 2011, up from 16% a year earlier. In addition to the rise in reach, there has also been a rise in frequency. By January 2011, there was a 10% year-over-year drop in the share of users searching just a few times per month. At the same time, almost-daily usage was up 20%.
Mobile Users Expand Their Search Habits - eMarketer
MOBILE PAYMENT
GAMING
