Twitter Advertising. The Future of Twitter Ads. (image) As I posted earlier, last week I had a chance to sit down with Twitter CEO Dick Costolo. We had a pretty focused chat on Twitter’s news of the week, but I also got a number of questions in about Twitter’s next generation of ad products. As usual, Dick was frank where he could be, and demurred when I pushed too hard. (I’ll be talking to him at length at Web 2 Summit next month.) However, a clear-enough picture emerged such that I might do some “thinking out loud” about where Twitter’s ad platform is going. That, combined with some very well-placed sources who are in a position to know about Twitter’s ad plans, gives me a chance to outline what, to the best of my knowledge, will be the next generation of Twitter’s ad offerings.
I have to say, if the company pulls it off, the company is sitting on a Very Big Play. I also noted that should Twitter crack this code, its ad products would follow. All this begs we step back and ask an important question. . - Interest targeting. Next up? Meet Gnip, The Company That's Using Twitter's Data To Disrupt The Online Advertising Industry. Twitter Advertising: Four Marketers Discuss Their Campaigns. Want to Tweet? First, Teach Your Brand to Speak.